Big FM’s ‘Big Memsaab’ goes places

In its fifth season, ‘Big Memsaab’, the reality-based radio show and on-ground property from 92.7 Big FM, is expanding across 13 states of India

e4m by exchange4media Staff
Updated: Feb 22, 2012 4:12 AM
Big FM’s ‘Big Memsaab’ goes places

In its fifth season, ‘Big Memsaab’, the reality-based radio show and on-ground property from 92.7 Big FM, is expanding across 13 states of India – Punjab, Maharashtra, Andhra Pradesh, Karnataka, West Bengal, Kerala, Tamil Nadu, Gujarat, Orissa, Rajasthan, Madhya Pradesh, Bihar and Jharkhand.

The programme has been gaining considerable popularity for the last four years in the Hindi heartland.

Conceptualised and initiated by 92.7 Big FM, ‘Big Memsaab’ facilitates a platform for the women of India to showcase their hidden talent and skills. Thus, the show features ordinary women, who have extra ordinary talent.

‘Big Memsaab’ Season 5 promises to be bigger than it has ever been, attracting a wider range of audiences across India. For the promotion of this show, 92.7 Big FM will be utilising its extensive in-house media networks, including radio, television, digital and outdoor. This 360 degree campaign will allow excellent visibility for the advertiser’s products and services.

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