Big FM ups core market ad rates by 12-15% this festive season

Also launches 10 programming initiatives this festive season

exchange4media News Service 1 week ago

With markets stabilizing post demonetisation and the implications of GST, BIG FM has spiked its national as well as region specific rates for the upcoming festive season.

Parallelly, BIG FM is also looking at partnering with advertisers for deep integration, long tenure and sponsorship sales. The radio network is invariably looking at providing a clutter free experience by reducing ad inventory in key markets. The radio network intends to increase rates by approximately 12 – 15 % in core markets and a rate correction Rs. 25 – 35 / 10 secs in smaller stations.

Commenting on the same, Asheesh Chatterjee, CFO, BIG FM, says, "The idea is to offer our advertisers with unique value proposition by providing plethora of festival spikes, unique integration restricting cloud burst and providing extremely good ROIs for advertisers. With 90% of our stations ranked amongst the top stations as per IRS 2017, we look forward to seamlessly serving our advertisers and listeners with interesting and exciting content.” 

 


Radio penetration has showed a growth of nearly 100% across India between 2014 and 2017 as per a report by IRS. Only 35% of Indians have access to the internet as compared to broadcast radio which has access to 99% of the Indian population. Radio medium also holds far stronger position over internet in priority states including Bihar, MP, Tamil Nadu, UP, West Bengal, Orissa etc.
Tags Big fm
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RAM Week 38: Fever FM leads in Mumbai and Delhi again

Radio City and Radio Mirchi retain top positions in Bangalore and Kolkata, respectively

exchange4media News Service 1 week ago

RAM Radio Ratings

In Week 38 of the RAM ratings, Fever FM continued to retain its leadership position in Mumbai and Delhi. Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata, respectively.

In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with 18.1 per cent share, followed by Radio Mirchi with 13.5 per cent. Big FM climbed up to third spot with 13.3 per cent. Early morning followed by afternoon and mid-morning time band observed highest listenership on total radio.                                                                                                                                

Fever FM continued to lead in Delhi as well, with 19.2 per cent share in a universe of 16.5 million listeners. Radio City held on to second spot with 13.1 per cent. Mirchi took the third spot with 12.2 per cent. Early morning followed by afternoon and mid-morning observed highest listenership on total radio.

In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 25.8 per cent share, followed by Big FM and Radio Mirchi. Both retained their spots with 18.9 and 17 per cent share, respectively. Afternoon followed by evening and mid-morning observed highest listenership on total radio.

Radio Mirchi, Fever FM and Big FM retained the top three spots in Kolkata in a universe of 9.5 million listeners, with a share of 19.2 per cent, 18.1 per cent and 16.6 per cent respectively. Morning followed by afternoon and mid-morning observed the highest listenership on total radio.

 

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RAM Week 36: Fever FM leader in Mumbai and Delhi again

Radio City and Radio Mirchi retain top positions in Bangalore and Kolkata, respectively

exchange4media News Service 27-September-2018

In Week 36 of the RAM ratings, Fever FM continued to retain its leadership position in Mumbai and Delhi. Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata, respectively.

In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with 17.3 per cent share, followed by Radio Mirchi and Radio City with a 13.5 per cent and 13.1 per cent share, respectively. Early morning followed by mid-morning and afternoon time band observed highest listenership on total radio.

Fever FM continued to lead in Delhi as well, with 18.7 per cent share in a universe of 16.5 million listeners. Radio City and Radio Nasha with 12.7 per cent and 12 per cent share held the second and third positions, respectively. Evening followed by mid-morning and afternoon time band observed highest listenership on total radio.

In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 25.3 per cent share, followed by Big FM and Radio Mirchi. Both retained their spots with 19.4 and 17.1 per cent share, respectively. Afternoon followed by mid-morning and evening time band observed highest listenership on total radio.

Radio Mirchi retained its number one position in Kolkata in a universe of 9.5 million listeners, with a share of 19.3 per cent, followed by Fever FM in the second spot and Big FM in the third with 17.9 per cent and 17.3 per cent share, respectively. Afternoon time band, followed by mid-morning and morning observed the highest listenership on total radio.
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RAM ratings Week 34: Fever continues to lead Mumbai and Delhi

Radio City and Radio Mirchi retained top positions in Bangalore and Kolkata respectively

exchange4media News Service 13-September-2018

In Week 34 of the RAM ratings, Fever FM continued to retain its leadership position in Mumbai and Delhi. The channel has been the leader for the past seven weeks. Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata, respectively.

In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled with 16.1 per cent share, followed by Radio Mirchi and Radio City with a 13.8 per cent and 12.5 per cent share respectively. Early morning followed by mid-morning and morning time band observed highest listenership on total radio. 
Fever FM continued to lead in Delhi as well, with an improved share of 19.2 per cent in a universe of 16.5 million listeners. Radio Mirchi and Radio City, with 13.4 per cent and 13.1 per cent share held the second and third positions, respectively. Mid-morning followed by early morning and night band observed highest listenership on total radio.

In Bangalore, in a universe of 5.3 million listeners, Radio City maintained its leadership with 25.2 per cent, followed by Big FM and Radio Mirchi. Both retained their spots with 18.1 and 17.4 per cent, respectively. Afternoon followed by night and mid-morning time band observed highest listenership on total radio.

Radio Mirchi retained its number one position in Kolkata in a universe of 9.5 million listeners, with a share of 19.8 per cent, followed by Fever FM in the second spot and Big FM in the third with 17.8 per cent and 17 per cent share, respectively. Afternoon time band, followed by mid-morning and morning observed the highest listenership on total radio.
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RAM Week 33: Fever continues to lead Mumbai and Delhi

Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata market respectively

exchange4media News Service 06-September-2018

In Week 33 of the RAM Ratings, Fever FM continued to retain its leadership position in Mumbai and Delhi for the past seven weeks, while Radio City and Radio Mirchi retained the top positions in Bangalore and Kolkata market respectively.

In Mumbai, in a universe of 12.2 million listeners, Fever FM ruled this market with a 16.7 per cent share, while Radio Mirchi and Radio City clinched the second and third positions with a 13.7 per cent and 12.2 per cent share respectively.

Early morning, followed by morning and mid-morning time band observed the highest listenership in total radio.

Fever FM continued to lead in Delhi in Week 33 as well, with an 18.4 per cent share in a universe of 16.5 million listeners. Radio Mirchi and Radio City, with a 12.7 percent and 12.5 per cent share held the second and third positions respectively. Early-morning, followed by mid-morning and evening time band observed the highest listenership on total radio.

In Bangalore, in a universe of 5.3 million listeners, Radio City dominated with a 24.7 per cent share, while Big FM held the second position with an 18.4 per cent share, followed by Radio Mirchi in third with a 17.1 per cent share. Evening, followed by afternoon and mid-morning time band observed the highest listenership on total radio.

Radio Mirchi continued to retain its number one position in a universe of 9.5 million listeners, with a 17.7 per cent share, followed by Fever FM in the second spot and Big FM in the third with a 16.4 percent share. Afternoon time band, followed by mid-morning and morning observed the highest listenership on total radio.
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No unified measurement: So, how does the radio industry work?

Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha 27-August-2018

Radio Mirchi’s second channel Mirchi 95 pulls in 9.6 lakh listeners in Bengaluru & Hyderabad, and Red FM has more than 35 per cent market share in Kerala. Thanks to the Indian Readership Survey (IRS) launched this year, these detailed breakups of the listenership data are now available with radio channels.

Undoubtedly, such insights from IRS data based on listener profile, demographics, frequency and timeband come in extremely handy for the radio industry, which does not have a unified measurement in place. And in the absence of a unified system, most players take help of third-party agencies, commission independent researches or subscribe to Radio Audience Measurement (RAM) data by TAM Media Research.

To each his own
Take, for instance, ENIL-led Radio Mirchi. Prior to the launch of IRS, which they have now adopted as their currency, the radio station worked with IPSOS, the third largest market research company in the world to gather listenership data from 2015-17. The channel had initially subscribed to RAM data, but pulled out of it in 2015.

According to GG Jayanta, National Marketing Head, Radio Mirchi, IRS 2017 is an “excellent tool”.
“It shows the importance of radio as a medium and category. The penetration of radio has increased by 15 percentage points in urban areas, from 15% to 28%, representing a growth of 87% in listenership,” he shared.

Another big player, Red FM, follows IRS to a certain extent, especially for tier-II and III towns. However, the station, depending on the need, conducts qualitative study in different markets from time to time.

Nisha Narayanan, COO & Director, RED FM & Redtro and CEO, Digital Radio, shared, “To enhance the product and marketing, we do an internal research that we mostly keep to ourselves. But the industry needs a unified radio measurement system.”

Homegrown international players such as Radio One measure consumer behaviour through an internal tool called ‘The International Indian Monitor.’ It helps them track the unique upscale audience digitally using social media.
Vineet Singh Hukmani, MD & CEO, 94.3 Radio One, mentioned, “For reach quantitative measurement of radio, the annual IRS study is good. But the radio industry needs to understand that advertisers want engagement data, and reach is not enough.”

However there are stations, such as My FM, that neither follow IRS nor RAM. My FM, which operates out of 30 tier-II and tier-III cities, follow their own currency for product purpose.
Rahul Namjoshi, Business Head, MY FM, shared that they work with an agency called Karvy. They conduct quarterly survey with 200 respondents as sample size in top 12 cities each.
“The idea is to improve our product and see where we stand. It gazes the listenership preferences on RJs, music and timeband,” Namjoshi said.

Let's talk sales
The advertising revenue of the industry is estimated to grow by 10 per cent in 2018 to stand at Rs 2,063 crore. But in an industry governed by advertising revenue and somewhat challenged by the lack of a unified measurement currency, how does the stations sell their inventory?
In most cases, advertisers take a 360-degree approach that goes beyond FCT to digital and on-ground properties. Moreover, some are of the opinion that radio is not sold on measurement but on engagement, impact, reach and frequency.

According to Narayanan, radio inventory is sold based on brand perception. As a result, they are part of most of the media plans, especially if the planner wants to reach out to the younger audience.
Talking about the strategy followed by her channel, Narayanan said, “We don’t restrict to FCT as we believe in a 360-degree approach. There are different verticals for revenue generation such as digital and events. Content monetization is another area we focus on. It can be combined based on client requirement (event, digital supported with on-air).”

Radio Mirchi uses IRS 2017 as its currency to sell its inventory to the advertisers. Jayanta shared, “They (advertisers) are looking for a full suite of solutions beyond radio, encompassing integration with all or any of our concerts, events, digital and web series. Our business has grown on the back of ideas, innovation and partnership with the client.”

My FM works on their “client’s business challenges”. Namjoshi claimed that their approach is different from others.
“We propose media solutions (such as on-ground activation) which can address business challenges.”
The station has been working with national and local brands (such as Lotus Electronics store in Indore) for the past 11 years, he said.

But Asheesh Chatterjee, CFO, Big FM, is of the opinion that radio is sold more as a medium with “high-impact, high-frequency reach.”

Big FM, one of the subscribers to RAM, operates more on the ‘hero, hub, hygiene’ model. The station has worked with more than 1,800 brands.

Chatterjee explained, “Heroes are the bigger tentpole properties with highest brand recall such as Big Golden Voice. In hub, comes our real estate, gadget and movie review shows which have a narrow TG. These unique formats offer rich content integration. This makes the brand recall much better as the client message is passed across in a far more meaningful and clutter-breaking manner. Big FM looks at platform agnostic solutions. Some solutions get augmented in radio and are amplified on digital property.”

Meanwhile, even media planners feel challenged as the medium suffers from a lack of sufficient reliable and regular data. Ashish Bhasin, Chairman & CEO of South Asia Dentsu Aegis Network - Aegis Group, shared, “There isn’t sufficient radio research in India. It is a challenge for media planners as they have to evaluate based on their judgement, intuition and the paltry available data. As a result, it has remained a relatively smaller medium.”

Advertisers like KidZania, who has Radio City as their radio partner, look at RAM figures given by agencies and stations. Tarandeep Singh Sekhon, Marketing Director, KidZania, said, “I am making do with what’s available. With a mix of qualitative feedback, we mostly do FCT and bigger activation.”

So while different stations resort to different ways to measure their audience, industry experts feel that it is absolutely necessary for the category to have a unified audience measurement system. Well, the good news is that AROI and MRUC are currently working on such a system.

Where’s RAM heading
RAM subscribers keep a track of their weekly data from four main markets based on physical diary-entry method. But the methodology will soon transition into digital medium as TAM Media Research is testing a software that captures in-mobile listening.

L V Krishnan, CEO, Tam Media Research, explained, “With listening to audio content getting more skewed to the mobile platform, it is only imperative that measurement moves in the same direction. Hence, we are testing a measurement software that picks up the audio bits of the content for that specific frequency. The software encrypts whatever is getting transmitted or listened by the audience. At the second level, it reports which station and what respondents listen to. It’s all real time basis. It’s the stage one of going digital.”

“With no hardware needed in this method, the measurement is scalable in nature and can be expanded to remaining markets. Also, this fits into our overall vision of measuring not just radio, but audio as well. In this manner, we will also be able to measure audio streaming apps and podcasts on mobile device. Thus one can measure the interplay between various audio platforms,” Krishnan added.
For the process, Tam Media Research has roped in Vtion as their software partner and field agency Kantar. The research agency plans to unveil the new system for some markets this year-end.

So, till the new unified measurement system takes shape and TAM’s digital measurement comes to form, the current state of affairs with regards to measurement and selling, it seems, will continue.

Senior Correspondent, exchange4media, Mumbai Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.

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Abraham Thomas moves out of Radio City, Ashit Kukian joins in as CEO

This is Kukian's second stint with Radio City. Earlier he had served 10 years at the station from 2005 to 2015

exchange4media News Service 24-August-2018

Abraham Thomas has stepped down as the CEO of Radio City after serving nearly three years. Ashit Kukian will be taking over his position according to industry sources. This is his second stint with Radio City where he will report to Apurva Purohit, President, Jagran Prakashan.

Kukian was earlier with iTV Network as COO-NewsX & CRO-iTV Regionals, Entertainment & Sports Businesses. Kukian was President – Revenue for Times Network.

Prior to joining Times Network, Kukian was the President and Chief Operating Officer at Radio City from 2005-15. His leadership, industry insights and operational expertise had strengthened Radio City's performance in the radio industry through traditional and non-traditional revenue.
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Continuous consumer engagement has helped us differentiate ourselves: Head, Friends FM

Jimmy Tangree of Kolkata-based Friends FM tells us how the radio station is riding high with projected margins of about 20 per cent in FY 17-18

Samarpita Banerjee 09-August-2018

With projected margins of about 20 per cent in FY 17-18, Kolkata-based Friends FM is riding high. Jimmy Tangree, Head, Friends FM tells us how the focus on continuous consumer engagement has been a key to their success and has helped the station differentiate itself from other players.

How has the year been so far for Friends FM? What kind of growth are you witnessing? How is the medium doing overall?

In the past four years, we have been improving our line. Our margins Y-o-Y have been going up – 15 per cent in FY 15/16, 18 per cent in FY 16/17 and a projected 20 per cent in FY 17/18. So we are growing. What makes Radio different is that it gives you a direct engagement profile like no other medium. We can engage with the audience, get full demographic data, have consumer participation or innovative integrations, all in one hour. And at the end of that one hour, results are out, then and there. Today, if a client does something at night, he has the entire data detail by the next morning. So its instantaneous, live and responsive. Today radio is surrounded by ancillaries like Digital, on-ground activations and events, FB live etc. The Digital medium has also helped bring about a sense of new business because when you bundle, it adds to the top-line. Radio is the only entertainment platform that can give you a 360 degree solution. So overall business is looking good for Radio. But the crux to good business is a lot of innovation and introspective engagement. Innovation with a combination of Digital and on-ground is going to take Radio way ahead. The mantra for Radio is simple, connect and you will be successful.

The station started off being a retro Bengali music FM station but has now transformed into a much younger, fresher offering. How difficult was the transition?

Four years of being a part of the Ananda Offset Pvt Ltd (AOPL) has been an amazing experience. The kind of freedom and encouragement we got from the the higher ups gave us an opportunity to do a lot, we experimented a lot and did a lot of new things that were unheard of from a radio station. Who would have thought that an eight year old retro Bengali music channel could change over and do well. Initially we would do a lot of Bengali music but now it's a blend of Hindi, Bengali and English shows with a lot of engagement.

Is your primary target audience the youth?


We are primarily targeting people between the age of 18 to 45. Our goal is to target those who are young and also the ones that are young at heart.

Friends FM has been acquired by Music Broadcast Limited. What kind of changes can we expect to see at Friends FM as a result of this acquisition?

To be very honest, we don’t really have much to update right now. Yes the acquisition has happened, subject to a clearance from the Ministry of Information and Broadcasting. So people are just waiting for the clearance to come through. For now, there has been no change in the way we were running. We are still Friends FM.

For a market like Kolkata, the festive season is very critical with a large part of business coming in during those few weeks. What are your plans for this year?

Last year we did a 100 Durga puja tie-ups, 91 VIP entries, 18 activations, 3257 live updates and brought close to 199 celebs live on air. We have already started gearing up for the festive season this year. We will have all that we did last year but we’ll have a lot of innovation both at the station and on-ground. We’ll be connecting, participating and engaging with the festivities. Our aim is to make people feel like they are celebrating puja when they tune in to our station even if they are not on ground.

Innovation is a big part of the work that you do with brands. Do you have a dedicated innovation team?

We don’t have a separate team. All our teams, be it the sales and marketing teams or the programming teams, sit together, discuss client briefs, brainstorm, and come up with innovative client solutions. Content which engages is the finest content on air. And that’s where we score.

What differentiates Friends FM from other FM players?

We are a 24x7 live station. Night time is also super prime for us. We are the only station that is live through the night and that makes a difference because we are always connected, not just on our stations but through SMS, WhatsApp messages, Facebook etc. That is a huge differentiator and has helped us reach where we are today.
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Farhan Akhtar launches international radio station Kool 104 in Hyderabad

Kool 104’s music comprises latest international chartbusters with some evergreen hits in the afternoon

exchange4media News Service 07-August-2018

Kool 104, Hyderabad’s first international radio station, officially announced its launch in the city on Tuesday at an event which was attended by actor-director Farhan Akhtar.

The music on Kool 104 comprises latest international chartbusters with some evergreen hits in the afternoon. According to the company, this is an FM station for those who crave for the best of English pop music and who follow contemporary international sensations such as Justin Bieber, The Chainsmokers, Rihanna, Coldplay, Ariana Grande, Maroon 5, Dua Lipa and Selena Gomez.

The RJs on the station are ‘Kool Sana’ who comes on from 7am to 12 noon and is available on Instagram @sanakool104; ‘Kool Deep’ who comes on-air from 12 noon-4 PM; ‘Kool Savio’ who does the evening drive show from 4 PM-9 PM and is available on Instagram @saviokool104; and the host of the night show Kool Paran, who takes to the airwaves from 9pm-12 midnight.

The launch event saw Farhan Akhtar take to the stage to unveil the logo of Kool 104 in front of the audience. When asked about the event, Akhtar said, “I have grown up listening to classic bands and artists from the 70s, 80s and 90s. Most of them have influenced my song writing and music. So I’m sure Hyderabad’s first international station – Kool 104 - will keep everyone entertained with the best international hits!”

Tapas Sen, Chief Programming Officer, ENIL, commented, “We are very happy to be launching an international radio station in Hyderabad. With this new station, we now cover all three languages in the city, Telugu with Mirchi 98.3, Hindi with Mirchi 95 and English with Kool 104. As with all our stations, the product was devised after a lot of research and we hope that people love the content on Kool as much as we loved coming up with it!”
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Radio Mirchi expands in Gujarat; new station opens in Bharuch

The new station was inaugurated by the Hon’ble Chief Minister of Gujarat, Vijay Rupani

exchange4media News Service 06-August-2018

Radio Mirchi recently kicked off its expansion in Gujarat with a new station in Bharuch, inaugurated by the Hon’ble Chief Minister of Gujarat, Vijay Rupani.
He was also the first guest on the station and the first segment on Mirchi 92.3 in Bharuch was a direct message to the people of Bharuch from the CM.
Mirchi already has six stations in Ahmedabad, Vadodara, Surat and Rajkot (including Mirchi Love). As part of the expansion, Mirchi is entering six new cities in Gujarat including Bharuch, Junagadh, Jamnagar, Palanpur, Mehsana and Bhavnagar.
Speaking on this occasion, Vijay Rupani, Gujarat CM, said, “I am extremely happy that Radio Mirchi is setting up stations in so many new locations in Gujarat. I wish them the very best and am sure that it is only a matter of time before it becomes as much a part of the social and cultural fabric of all these towns as it is in Ahmedabad, Baroda, Surat and Rajkot already!”
Bithindra Biswas, Cluster Head - Gujarat, Radio Mirchi, commented, “We are extremely happy to be expanding into so many new cities. With the launch of Bharuch and the upcoming five more locations, we will be present in 10 cities across the state. We always strive to provide the best content everywhere we go and this is our plan for these new cities as well. We hope the audience enjoys what we put on-air as much as we enjoyed devising it.”

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Superhits 93.5 Red FM introduces new short series- Short-cuts

RJ Praveen will narrate 2 mins short-stories on-air which will be played in multiple cities across India

exchange4media News Service 04-August-2018

Pushing the wave of creative narrative to a new height, 93.5 Red FM has initiated an original series of quick story-telling sessions titled Short-cuts, which will wrap up within 2 mins, but not without a twist at the end. Sticking to the taut and intense feel of multiple award-winning shows on Red FM such as - Ek Kahani Aisi Bhi and The Headphone Show, Short-cuts also promises to keep listeners glued to the station. Narrated by RJ Praveen, whose visceral narration in Ek Kahaani Aisi Bhi brought him the prestigious award at the New York Radio Festival for Best Innovation and Best Narration in 2015 & 2016. Short-cuts will be played across the Red FM network, along with a video narrative of each story being put up on social media pages of Red FM.



Commenting on the programme, Nisha Narayanan, COO, Red FM, says “Storytelling and audio narratives are back with a bang and listeners are looking forward to exciting story telling formats on radio. Our previous story telling programmes like ‘Ek Kahani Aisi Bhi & The Headphone Show’ being widely appreciated by our listeners, we thought of innovating in the story telling format with “Short-cuts. With most listeners running behind their busy schedules, this time we have tweaked the story-telling format to a swift one, accompanied by short films for every story on digital platform. The two minutes stories will have twisted and exciting endings.”

“It is all about creating meaningful content which aims to revive the golden days of radio, when it was the ultimate medium of entertainment. Short-cuts is an inventive way of story-telling in digital age where both on-air and online mediums will be utilized for effective narrative. Harnessing the ingenuity of our creative resource we promise to deliver the most thrilling experience to our audience.”, said RJ Praveen, who has conceptualised the entire initiative along with Ranjit Pathak, the national creative head at Red FM.



Shortcuts has already begun enticing the audience with its compelling fictional story plot that have been made utmost graphic with experimental voice modulation, appropriate sound effects, and ambient background music. In addition to that, every on-air narrative has been adapted into short film with precise representation. The listeners will be served with 2 fresh stories every week. This is the first time, a radio property will release narratives on-air and on digital platforms at the same time. 93.5 Red FM hopes to keep its listeners entertained with more innovative ways that add to the glorious legacy of radio.
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