Big FM ups core market ad rates by 12-15% this festive season
Also launches 10 programming initiatives this festive season
With markets stabilizing post demonetisation and the implications of GST, BIG FM has spiked its national as well as region specific rates for the upcoming festive season.
Parallelly, BIG FM is also looking at partnering with advertisers for deep integration, long tenure and sponsorship sales. The radio network is invariably looking at providing a clutter free experience by reducing ad inventory in key markets. The radio network intends to increase rates by approximately 12 – 15 % in core markets and a rate correction Rs. 25 – 35 / 10 secs in smaller stations.
Commenting on the same, Asheesh Chatterjee, CFO, BIG FM, says, "The idea is to offer our advertisers with unique value proposition by providing plethora of festival spikes, unique integration restricting cloud burst and providing extremely good ROIs for advertisers. With 90% of our stations ranked amongst the top stations as per IRS 2017, we look forward to seamlessly serving our advertisers and listeners with interesting and exciting content.”
Radio penetration has showed a growth of nearly 100% across India between 2014 and 2017 as per a report by IRS. Only 35% of Indians have access to the internet as compared to broadcast radio which has access to 99% of the Indian population. Radio medium also holds far stronger position over internet in priority states including Bihar, MP, Tamil Nadu, UP, West Bengal, Orissa etc.
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