BIG FM promotes Praveen Malhotra as Chief Business Officer

BIG FM elevates Praveen Malhotra from Chief Revenue Officer to Chief Business Officer where she will be responsible for sales, marketing, planning and service functions

e4m by exchange4media Staff
Updated: Aug 11, 2017 4:26 PM

BIG FM bolsters its top leadership team by elevating Praveen Malhotra as Chief Business Officer. Malhotra who has been associated with BIG FM since inception as its Chief Revenue Officer, will be responsible for sales, marketing, planning and service functions. Her key focus is to provide top-tier service, increased productivity and build the brand BIG FM. 


Malhotra says, “It has indeed been a pleasure to be a part of such an esteemed organization since the beginning. Having a natural flair for sales, I look forward to add more value to the firm with my abilities in managing large scale business operations.”


On the development, Tarun Katial, CEO, BIG FM, said, “We are happy to on board Malhotra who comes with a flourished experience and domain expertise. With her deep knowledge on our business, she will help us develop practices that will benefit in increasing business efficiency, manage costs effectively and deliver great services to our clients.”


With over 23 years of extensive experience across television, radio, digital and new media, Malhotra will be responsible across different verticals like revenue, revenue assurance, solutions, brand marketing, customer marketing, client servicing and innovation. She has been the founding team member at BIG FM as its first sales head and had worked across functions including learning and development. 


An entrepreneurial professional at heart, she has set up infrastructure, technology and brand architecture, organizational structures, which have held the organization in good stead. 


Malhotra obtained her post-graduation degree in Marketing and HRD from Times School of Marketing and XLRI Jamshedpur. She was a part of Global Leadership Program, Tepper School of Business and Carnegie Mellon University. 

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