AIR to swap frequency of flagship channel tonight

AIR's FM Gold Delhi, which has been broadcasting from 106.4 MHz frequency for last 18-years will shift to 100.1 MHz, which is currently used by its Vividh Bharati channel

e4m by exchange4media Staff
Updated: Apr 9, 2018 8:58 AM

All India Radio will be shifting its flagship channel FM Gold Delhi which has been broadcasting from 106.4 MHz frequency for last 18-years to 100.1 MHz which is currently used by its Vividh Bharati channel without giving any reason for such a swap, say reports.

The swap will be implemented from midnight of April 9.

Sanjeev Agnihotri, general secretary, AIR Broadcasting Professionals Association, a registered trade union of radio jockeys of AIR, said in reports that they have not been given any reason for the frequency swap and it is a matter of worry for them as in 2010 AIR made a similar move when the idea was to sell the frequency to private promoters.

Agnihotri also said in reports that letters on the subject to Director General AIR F. Sheheryar, Prasar Bharati CEO Shashi Shekhar Vempati and Union Minister for Information and Broadcasting Smriti Irani have been unanswered.

A senior AIR official said in reports that the swap is essentially to put FM Gold on a wider platform, since 100.1 MHz frequency reaches smaller cities.

The association has raised concerns that the swap could water down an established brand like FM Gold, which is known through its frequency only.

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