The Hindu ex-CEO Arun Anant to join HT Media

Arun Anant, former CEO, Kasturi & Sons, is all set to join HT Media later this month. Highly placed sources said he will be donning a strategic role in the media revenue side of the business

The Hindu ex-CEO Arun Anant to join HT Media

Arun Anant, former CEO, Kasturi & Sons, is all set to join HT Media later this month. The news has been confirmed by Benoy Roychowdhury, Executive Director, HT Media. Though his designation is not yet known, as official from HT Media told exchange4media that Anant will have a strategic role in the media revenue side and also other areas of the business.

Calls and messages to Anant remained unanswered.

Anant had joined Kasturi & Sons in 2012 as CEO, but quit the organisation in the wake of the restructuring later on. Prior to joining Kasturi & Sons, he was Chief Executive at Bloomberg UTV, where he led the team that set up myiris.com. He was also an advisor at IcValue.

Anant has over 25 years of experience in advertising and marketing, and has worked across print and television medium.

In his advertising career, he had built several strong brands for Hindustan Unilever, Cadbury, J&J, and Britannia, among others, in account servicing, account planning and market research.

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