IRS 2010 Q1: Ajit continues lead among Punjabi dailies, Punjabi Tribune is fastest growing

According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth.

e4m by Robin Thomas
Updated: May 10, 2010 8:26 AM
IRS 2010 Q1: Ajit continues lead among Punjabi dailies, Punjabi Tribune is fastest growing

According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth.

Ajit has seen an AIR of 1,063,000 in this round as compared to 1,136,000 in IRS 2009 R2, a decline of 6.43 per cent. No. 2 Punjabi daily Jag Bani, too, has seen a decline in its AIR from 1,122,000 in IRS 2009 R2 to 1,032,000 in the latest round, down 8.02 per cent.

Punjabi Tribune has beaten this downward trend with a 19.43 per cent jump in its AIR - from 243,000 in the previous round to 290,000 in IRS 2010 Q1.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube