Indian Magazine Congress to explore new opportunities

With an A-class speaker line-up, AIM’s 7th conference will delve on new areas that can drive the magazine publishing business of the future

e4m by Abid Hasan
Updated: Jan 31, 2013 7:16 PM  | 4 min read
Indian Magazine Congress to explore new opportunities

Indian Magazine Congress (IMC), the annual conference organised by the Association of Indian Magazines (AIM), will put the spotlight once again on the magazine industry in India. The seventh edition of IMC will have the theme of ‘New Directions. New Opportunities’. The conference will offer a platform for people linked to the industry directly or indirectly to share their experiences and thoughts as well as provide their insights on the best practices for the industry.

Indian Magazine Congress 2013 will be held in Mumbai on February 14 and 15.

Speaking on the key focus areas for the Congress this year, Tarun Rai, President, AIM and CEO, Worldwide Media said, “In the current economic situation advertisers are demanding better return on their advertising spend. Magazines deliver the best ROI, as proven by a massive research – ‘The Engagement Survey’ that AIM has conducted. One of the important areas of focus for the Congress, therefore, is to demonstrate how across the world and in India magazines are even more relevant when advertising budgets need better results. The other focus area of the IMC is to share best practices from around the world on how to maximise the many opportunities that are available to magazine brands today.”

Rai’s expectations from IMC 2013 include learning from some of the best speakers from India and around the world about how to maximise the opportunities new technology affords magazine brands. Case studies that demonstrate what works and what doesn’t. Things that will shorten the learning curve of many publishers and enable them to implement new initiatives quickly.

“Secondly, to learn from advertisers and media heads how they see magazines as a medium and how they believe we can leverage magazines better. Thirdly, to serve as a forum for the magazine industry professionals to get together, network, build relationships, and finally, to continue to raise the profile of the magazine industry in the eyes of the advertisers, the marketers as also magazine industry professionals,” he added.

IMC 2013 has an impressive speaker line-up that includes:
Ambika Srivastava, CEO, ZenithOptimedia
Arnaud de Saint Simon, CEO, Psychologies Magazine
Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Group plc
Chris Llewellyn, President, FIPP
CVL Srinivas, CEO, South Asia, GroupM
Fabrizio d'Angelo, Managing Director, Burda Holding International
Girish Ramdas, CEO and Co-Founder, Magzter
Indrajit Gupta, Editor, Forbes India
Khozem Merchant, Deputy Chairman, Pearson India
Kirthiga Reddy, Director, Online Operations and Head, Office India, Facebook
Krishna Prasad, Editor-in-Chief, Outlook
Lutz Kothe, Chief General Manager, Marketing and PR, Volkswagen, India
Manish Tewari, Minister for Information and Broadcasting
Michal Galin, E.V.P. Research, GfKMediamark Research & Intelligence, LLC
Mike Greehan, COO and Owner, Cue Ball, LLC
Mike Lovell, International Director, Licensing, Meredith
Nicholas Brett, Managing Director, Magazines, BBC World Wide, UK
Nitin Paranjpe CEO and Managing Director, HUL
Patrick Brennen, Vice President, Business Development Asia-Pacific, Hearst Magazines International
Peter A. Kreisky, Chairman, Kreisky Media Consultancy, USA
Priya Tanna, Editor, Vogue, India
Punitha Arumugam, Director, Agency Business, Google India
Sam Balsara, Chairman and Managing Director, Madison World
Sandra Gotelli, International Publisher and Head of Licensing, Mondadori
Satyaki Ghosh, Director, Consumer Products, L’Oreal India
Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group
Stefano De Aleessandri, Chairman and CEO, Mondadori International
Torsten-Joern Klein, President, Gruner + JahrInternational,Germany
Umang Bedi, Managing Director, Adobe

The attendees for the event include people from the Indian magazine fraternity, including representatives from the Ministry of Information and Broadcasting, magazine publishers, media owners, marketers and advertisers, media planners and buyers, magazine editors, brand managers, circulation specialists, magazine distributors, researchers, media and financial consultants and industry analysts.

Some of the topics that would be discussed at the conference include: Developing a Multi-Platform Magazine Media Brand, Innovation in Magazine Media, Proof of Performance - How magazine media engages audiences and delivers too, and Advertising Creativity and Magazine Media.

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