Hindustan launches 'Ranchi Live' to target localities

Circulated free of cost along with the main edition of Hindustan, 'Ranchi Live' is a hyper local initiative to connect with readers in different localities of Ranchi

by exchange4media Staff
Published - Sep 20, 2013 8:10 AM Updated: Sep 20, 2013 8:10 AM
Hindustan launches 'Ranchi Live' to target localities

Hindustan has launched a new offering, ‘Ranchi Live’, a six-page main book companion for readers of Ranchi. The Hindi daily has added new content in a dynamic format to cater to the needs of different readers of the city. Circulated free of cost along with the main newspaper, ‘Ranchi Live’ is expected to help Hindustan get more readers into its fold.

‘Ranchi Live’ is a step in the direction to create a vibrant, young and relevant news brand for the Hindi reading audiences. The product offers versatility by being separate from the main paper and allows a two main-book newspaper, thereby providing both readers and advertisers additional value.

‘Ranchi Live’ has dedicated sections such as Local News, Career, Technology, and Entertainment. There are special sections where news from college campuses is featured in a manner that is easy to consume and is of interest to youngsters. Technology, Gadget Reviews, and Career Tips are featured in dedicated sections on specific days of the week.

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