Mathrubhumi Arogya-Masika launches unique initiative for World Heart Day

Health and wellness magazine, Mathrubhumi Arogya-Masika, undertook a unique initiative to make people realise the importance of physical activity and heart health

e4m by exchange4media Staff
Updated: Oct 8, 2018 9:55 AM

Health is Wealth - is a very old proverb which still holds a significant meaning in our lives when it comes to healthy living. On World Heart Day Mathrubhumi Arogya-Masika, health and wellness magazine undertook a unique initiative to make people realise the importance of physical activity and heart health. The Kochi metro passengers at Aluva and Edapally stations were in for a surprise.

An arch with curtains was placed before the escalator entry to platforms with a message “Your Heart wants you to take the stairs”. The passengers who took the stairs instead of escalators were greeted by Mathrubhumi team and applauded for their efforts. It didn’t end there - passengers were also given the opportunity to get a free health check-up by medical practitioners and educated about how they should adopt healthy living habits in their day to day lives.

Speaking about the initiative M V Shreyams Kumar, Joint Managing Director- Mathrubhumi Group said, “We wished to create awareness and encourage people to take small steps towards changing their lifestyle, which can give them bigger returns in the long run while strengthening the heart and help build a healthier lifestyle.”

Mohammed Hanish, Managing Director, KMRL said, “Thousands of passengers took the stairs instead of the escalators, people have rewarded themselves by taking a step towards improving their heart health. Adopting a positive lifestyle is the key to avoiding heart diseases and other major illness”.

The initiative was undertaken in partnership with Kochi Metro Rail Ltd and Renai Medicity.

Watch the video here:

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