Dainik Bhaskar ropes in Salman Khan for its circulation expansion drive

The group has devised a print media campaign featuring the actor that promises readers a chance to win prizes worth Rs 21 crore

e4m by exchange4media Staff
Updated: Jul 3, 2019 1:20 PM

DB Corp Limited (DBCL), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, has roped in Bollywood super star Salman Khan, to be the face of Dainik Bhaskar Group recent Circulation Expansion Initiative.

Dainik Bhaskar Group has devised a print media campaign featuring Salman Khan which promises readers a chance to win prizes worth Rs 21 crore. The campaign revolves around the theme ‘Life Badal Jayegi, Boss’. This initiative is to engage readers and garner interest among non-readers which will aid in circulation expansion.

Speaking on the development, Girish Agarwaal, Promoter Director said, “Dainik Bhaskar Group has launched its mega scheme Jeeto 21 crores across its footprint in 12 states in Hindi, Gujarati and Marathi languages. The scale of the offer is unprecedented in the context of the Indian media industry. Our purpose of acquiring new readers and the retention of our existing readers will get a big boost through the scheme. We have engaged Salman Khan as the face of the scheme campaign. His popularity amongst the masses across all our markets will help ensure visibility for the scheme. This will help boost print readership and Dainik Bhaskar stands at the forefront of championing the cause of print in this country.”

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