BusinessWeek and Outlook in strategic pact for sales, marketing and distribution

The Outlook Group has entered into a strategic pact with BusinessWeek under which Outlook will look after the sales, marketing and distribution of the international business magazine in India.

by Noor Fathima Warsia
Published: Sep 27, 2006 6:45 AM | 1 min read

BusinessWeek and Outlook in strategic pact for sales, marketing and distribution

The Outlook Group has entered into a strategic pact with BusinessWeek under which Outlook will look after the sales, marketing and distribution of the international business magazine in India. Even as concerned officials refrained from offering comments on the tie-up, sources close to the development have confirmed the news. The deal will be effective shortly.

The move completes Outlook’s bouquet in a manner of speaking with an international business title added to the other publications from the Group in the domain – Outlook Money and the recently launched Outlook Business.

BusinessWeek boasts of an extensive global network of journalists and quite a few magazine and press awards to boot. It has been a global source of actionable insight for 4.7 million success-minded professionals since 1929. The magazine offers the international business community an in-depth coverage on business developments across the world.

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