Eros International ties up with Epic Games to bring in real-time tech into entertainment
The collaboration will assist Eros in pushing the envelope of high-quality pre-visualization, virtual production, and in-camera visual effects
Eros International has entered into a collaboration with Epic Games related to Eros’s use of Epic’s Unreal Engine across the production slate, paving the way for real-time technology throughout Indian entertainment.
The use of Unreal Engine will help in accelerating production efficiencies using real-time rendering technology, eliminating physical production restrictions on set during shoot and postproduction. The collaboration will assist Eros in pushing the envelope of high-quality pre-visualization, virtual production, and in-camera visual effects that take the post out of production. Additionally, the strategic human resource investment into the collaboration will result in support for the growth and development of Eros's talent pool.
Traditionally used in games, Unreal Engine is ushering in a new era of storytelling across media, becoming integral in the production of episodic animation, live-action blockbusters, and short-form content, and more. The advanced real-time rendering capability of Unreal Engine provides filmmakers with the power to optimize their production pipelines, receive immediate feedback on their work, and make changes to visual assets.
On the alliance, Ridhima Lulla, Chief Content Officer of Eros Group said, “We are extremely excited to collaborate with Epic games to further popularize real-time production to India through Unreal Engine. Eros is innovative by nature, and with Unreal Engine, we can bring in better cost efficiency for all our film and television projects across the globe.”
“As key figures in Bollywood production, we are excited to support Eros as they help to spearhead virtual production in India,” said Quentin Staes-Pole, GM SEA/India at Epic Games. “Real-time technology presents a huge opportunity to transform storytelling and the art of filmmaking for creators around the world, enabling new creative horizons and lifting quality, while reducing costs and time to market.”
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