ZEE5 campaign gives power of choice & convenience to women

The ‘Main Mera Dekh Lungi’ campaign expresses the freedom of Indian women to watch their favourite TV shows anytime, anywhere

e4m by exchange4media Staff
Updated: Mar 13, 2020 7:21 PM
zee5

As ZEE5 enters its 3rd year of entertaining audiences across India, it promises to further democratise content viewing via its new campaign “Main Mera Dekh Lungi”.

The latest television campaign for its ‘Advertising Video On Demand’ (AVOD) revolves around championing the cause of ‘Choice fueled by Convenience’ by providing access to the library of content across all its 12 languages.

The new TVC focuses on promoting convenient viewing. The woman who essays the role the Indian wife or for that matter the daughter-in-Law in the TVC echoes the voices of women across India who rightfully have the choice of entertainment for themselves and most importantly at their convenience.

A ZEE5 India spokesperson said, “Our aim with this new campaign was to showcase that today, the Indian women has the right to elect her favourite entertainment TV show (Choice) and ease of viewing (Convenience). The name "Main mera dekh lungi" for the campaign was creatively coined from the widely-used term across households, which magically works as a word play for our category. Referring to ‘dekhna’, which relates to the fact that 'viewing is made personal by ZEE5'. The TVC showcases how the app gives the woman, who is evolved and knows what content she wishes to watch, the freedom to watch her favourite shows, movies, etc anytime, anywhere on ZEE5.”

This campaign will primarily be driven through television. However, other mediums of promotions will also be a part of the overall integrated approach.

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