Zee Media "Ab Ki Baar Kiski Sarkar” campaign, a hit in Delhi, Mumbai, Kolkata & Bangalore

The National Agency Opinion Poll Campaign was Zee Media’s initiative to get the working professionals of media agencies of India actively involved in the ongoing Election process

e4m by exchange4media Staff
Updated: May 17, 2019 6:13 PM

Zee Media’s “Ab Ki Baar Kiski Sarkar” has been successfully conducted at the top media agencies of Delhi, Mumbai, Kolkata, and Bangalore. Employees of these firms found the interactive opinion poll campaign extremely interesting and took part in it with great gusto. We have already told you how the engagement went from 80% to 100% in certain cities, which proves that Zee Media’s drive to create awareness among the employees of the agencies regarding elections have been extremely effective.

The agencies, which got involved actively in this exercise, were Group M, Wavemaker, Mindshare, Essence, Mplan, OMD, PHD, Madison, Havas Media, Lodestar, Starcom, ZO, Fulcrum, Redfuse, Mediacom, M6, Annalect, Prachar Communication, Ad Merchant and Initiative.

All in all, 1277 people participated in Zee Media’s “Ab Ki Baar Kiski Sarkar” National Agency Opinion Poll. If we talk about region-wise data, Delhi saw 74% engagement from the employees at GroupM, OMD, Madison, Havas, Lodestar and ZO/Starcom offices. Mumbai, on the other hand, registered 52% contribution from the employees of GroupM, OMD, Madison, Prachar Communications, Havas and Lodestar.

Bangalore takes the leadership position here with a fantastic 95% participation. The campaign was executed in Madison and GroupM offices. Kolkata was the next city which made a mark in this innovative poll campaign. With 92% participation, the city of joy proudly takes the second spot in the tally. The activity was conducted in GroupM, Initiative, Ad Merchant and Madison offices in Kolkata. Ad Merchant and Madison itself had 100% participation each. 

As per the initiative, the participants answered five questions related to General Election 2019. A winner was selected from all these agencies through a lucky draw and the chosen one walked away with the spectacular Saregama Caravan. From Delhi, the winners were Praveen Verma, Ravi Kumar, G.Venkataramani, Saurabh Aggarwal, Raghuvendra Singh Parihan, Ansh Pandey, Bharat Budal, Sneha Singh and Hitesh Chawla.

Rakesh Malhotra, General Manager, OMD, hands over the lucky draw prize to Sneha Singh, Media Supervisor.

The lucky winners from Mumbai were Harshada Warankar, Vijaya Madhkar, Karishma Shah, Vikas Chawan, Rajesh Joshi, Sujit Singh, Tavi Singh, Priya Prashnat Kadam, Swarali Halepeti and Abhishek Ghagre. In Kolkata, the employees who were adjudged the winners were Vijay Kumar Sardar, Soumen Biswas, Raju Tutika and Samir Mandal. As for Bangalore, K P Sunil and M Shiva Prasad emerged victoriously.

Harshada Warankar from Madison, Mumbai, receives her prize from Amit Kumar Singh, Group Head.

Check out the complete winners list here:

Zee Media believes in “BUILDING BHARAT, BUILDING BRANDS FOR 25 YEARS” motto and this campaign is another step to make it a strong reality. The young minds of today need a push towards the right direction because the chosen candidate at the power corridors will define their future as well. From the response the activity received at these key media agencies, it can be safely said that this initiative achieved its goal. 

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