YES BANK launches #SikhaateRehna campaign on Teacher’s Day

In addition to marketing and engagement activities organized at their branches the bank launched three digital films on safe banking

e4m by exchange4media Staff
Updated: Sep 6, 2019 5:22 PM
Yes Bank

Banking as a category, is often dubbed as ‘boring.’ The challenge however lies in finding relevance, and fitting content for a brand and /or products.

YES BANK took this challenge up with their content strategy for Teacher’s Day and have looked at a fun, relatable yet relevant way of integrating the occasion with their products.

In addition to the marketing and engagement activities organized at their branches and also at the premises of their partner corporates, the bank has launched 3 digital films.

The objective of the #SikhaateRehna campaign is to bring out the continuous aspect of learning through humor and relatable content to educate customers about ‘Safe and Secure Banking Practices’.

The bank is organizing workshops in their branches and also in collaboration with their partner organizations (corporate and educational). The campaign is devised on the simple insight that there are some very easy tips and tricks which if kept in mind can prevent fraudulent transactions. Just as we were educated about good practices in school, the Bank aims to educate its customers on safe banking practices.

Delivered through the humor route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

These films have been released across all key social networks such as Facebook, Twitter and YouTube.

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