Yami Gautam is brand ambassador for Piramal Pharma Limited’s 'i-feel'

With the product, Piramal Pharma Limited’s Consumer Products Division has entered into feminine intimate care category

e4m by exchange4media Staff
Updated: Mar 8, 2021 4:20 PM

Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category with the launch of ‘i-feel® Gentle Intimate Wash’. The product will initially be available in the West Bengal market and on all leading e-commerce platforms. The company has also announced its association with Yami Gautam as the brand ambassador for 'i-feel®'.

Commenting on this announcement, Nandini Piramal, Chairperson, Piramal Pharma Limited said, “We are confident that the launch of Piramal’s 'i-feel®' would provide women a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam, will lend a modern Indian woman’s perspective to ‘i-feel®’, an ethos central to the brand itself.”

Speaking on her association with Piramal’s 'i-feel®', Yami Gautam said, “Intimate hygiene plays a key role in the overall wellbeing of a woman. I am pleased to associate with Piramal’s 'i-feel®', a gentle intimate wash which understands the needs of today’s woman and helps in maintaining one’s daily intimate hygiene to prevent odour, infection and irritation.

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