Week 45: Netflix enters Top 10 Brands at sixth spot

In the same category, Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to the top two spots

e4m by exchange4media Staff
Updated: Nov 21, 2018 8:11 AM

In the list of BARC Top 10 Brands for Week 45 (November 3-9, 2018), Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to top spots with 16,190 and 14343 insertions respectively.

Trivago slipped to the third spot with 12,876 insertions. Wipe and Dettol Toilet Soaps, on the other hand, climbed to fourth and fifth spot with 9012 and 8985 insertions respectively. Global streaming service Netflix entered the category for the first time at sixth spot with 8914 insertions.

Harpic Power Plus, Colgate Dental Cream, Dettol Liquid Soap, and Goodknight Power Activ Plus also entered after brief span at the seventh, eighth, ninth and tenth spot with 8849, 8433, 8418 and 7959 insertions respectively.  In the same week, in BARC Top 10 Advertisers list, FMCG brand Hindustan Lever continued to lead this category with 1,36,731 insertions.

Reckitt Benckiser stepped up to the second spot with improved 1,15,656 insertions. Procter & Gamble climbed up to the third spot with 41,177 insertions. ITC Ltd. slipped to the fourth spot with 36,843 insertions. Meanwhile, Brooke Bond Lipton India and Ponds India climbed to fifth and sixth spot with 24,082 and 23,062 insertions respectively.

SBS Biotech retained its sixth spot with 23,062 insertions. The category saw the entry of Google and Google Palmolive India at the eighth and ninth spot with 21,068 and 20,924 insertions respectively. Wipro maintained its tenth spot with 20,574 insertions.

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