VML Qais elevates Preethi Sanjeevi to Chief Marketing Officer

As part of the new role, Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and alliances. She had joined VML Qais in 2006

e4m by exchange4media Staff
Updated: Sep 5, 2014 12:02 PM
VML Qais elevates Preethi Sanjeevi to Chief Marketing Officer

Tripti Lochan, Chief Executive Officer, VML Qais, has announced the promotion of Preethi Sanjeevi to Chief Marketing Officer, a role newly created in line with the agency’s continued expansion.

As part of the new role, Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and alliances, agency visibility, leveraging Generation Asia research plus internal and clients events such as Digital Way Forward. She will also support the VML Qais India team as the offering there continues to strengthen.

Commenting on the appointment, Lochan said, “We are delighted to announce that Preethi is going to take on this new challenge as we grow – that of CMO for VML Qais. Phenomenal growth in the past two years has seen VML Qais expand both geographically, from Singapore to India and Indonesia, as well as capability wide across strategic planning, platforms and technologies.”

Sanjeevi has been part of VML Qais from 2006 onwards, this is her eighth year with the agency. She has led teams which have defined digital strategy for several brands, including Dell, 3M, Banyan Tree, Vodafone, Revlon and Shiseido.

She is also a crucial part of the team which launched and developed Generation Asia, the region’s most extensive attitudinal study into the hearts and minds of the connected Asian.

 

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