vml-qais
Is short format content the way forward for digital video??blur=25

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

Guest Column: The CMO-CIO Handshake – an inevitability: Tripti Lochan?blur=25

The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and technology worlds, writes Tripti Lochan, CEO of VML Qais

Tripti Lochan Dec 30, 2015 9:42 AM

Guest Column: The CMO-CIO Handshake – an inevitability: Tripti Lochan?blur=25

The roles of the CIO and CMO are coming closer and closer as new-age companies require someone who can move effortlessly between the marketing and technology worlds, writes Tripti Lochan, CEO of VML Qais

Tripti Lochan Dec 30, 2015 8:40 AM

What does Nielsen's DAR mean for Indian digital ecosystem??blur=25

The launch of Nielsen’s digital measurement ratings could be a game-changer for digital advertising in India, but it is still too early to say

exchange4media Staff Nov 26, 2015 7:43 AM

India mobile ad spends to reach Rs 720 crore in 2015?blur=25

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016

Abhinn Shreshtha Sep 10, 2015 2:01 PM

Net Neutrality: Why is the OTT industry against regulation??blur=25

TRAI’s consultation paper on OTT has raised a storm of protests by those who see it as an attempt to shackle a fledgling industry. Along with the ongoing debate around net neutrality, the OTT industry feels that the last thing needed in India is more rules for internet companies

Abhinn Shreshtha Apr 20, 2015 8:09 AM

VML Qais to revamp  Mahindra & Mahindra's corporate website?blur=25

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

VML Qais elevates Preethi Sanjeevi to Chief Marketing Officer?blur=25

As part of the new role, Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and alliances. She had joined VML Qais in 2006

exchange4media Staff Sep 5, 2014 12:02 PM

VML Qais appoints Udit Bhambri as Business Director, India?blur=25

Bhambri joins VML Qais with eight years of experience in branding, working for blue chip companies across industries such as FMCG, banking, real estate, pharmaceuticals, fashion and e-tailing

exchange4media Staff Jul 24, 2014 8:59 AM

VML Qais appointed for the global business of handling INSEAD's digital platforms?blur=25

VML Qais is tasked with the entire site restructure, enhancing the user experience, creative concepts and design, development and integration of technology and SEO

exchange4media Staff Jun 6, 2014 8:36 AM

VML Qais revamps ICICI Bank's website?blur=25

Website integrates Facebook connect into banking and new functionalities such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers to allow users to actually converse with the bank

exchange4media Staff Jun 6, 2014 8:28 AM

Facebook Exchange emerges as a significant tool for advertisers?blur=25

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

VML Qais appoints Gary Teo as Regional Director of Technology?blur=25

In this newly-created role, Teo will lead and develop VML Qais’ regional technology practice. Based in Singapore for the region, he will report to Tripti Lochan, CEO, VML Qais

exchange4media Staff Oct 9, 2013 2:59 PM

Revlon India leverages social to gain consumer insight?blur=25

The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show

Priyanka Nair Jul 11, 2013 8:40 AM

VML Qais wins digital duties of HealthFore?blur=25

VML Qais will be responsible for developing the digital roadmap of all the B2B services of the brand – including website builds, social media & SEO

exchange4media Staff Mar 19, 2013 7:01 PM

VML Qais ropes in Natasha Kapur as Business Director?blur=25

Kapur will operate from VML Qais’ newly set up office in Delhi. Her last stint was with Sony Mobile

exchange4media Staff Oct 12, 2012 8:44 PM

Preethi Sanjeevi made Client Solutions Director at VML Qais?blur=25

In this newly-created role, Sanjeevi will lead the Business Team across APAC. She is responsible for client growth & acquisition across Asian markets

exchange4media Staff Aug 18, 2012 8:22 PM

Guest Column: Innovation is a philosophy?blur=25

Tripti Lochan of VML Qais stresses on the imperative need for brands to innovate and shares five key best practices

Tripti Lochan Jul 27, 2012 7:08 PM

Quick five with Jon Cook on starting VML Qais’ India ops?blur=25

Jon Cook, CEO & President, VML speaks on the potential of the digital market in India and VML Qais’s expectations from its India division

Priyanka Nair Jul 20, 2012 10:18 PM

WPP launches VML Qais in India?blur=25

VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year end

Priyanka Nair Jul 19, 2012 7:52 PM