VIP Industries appoints The Rethink Company as creative brand partner
The agency will also partner VIP in their entry into two new categories, apart from ATL and retail communications, across international markets
VIP Industries has placed in The Rethink Company’s care its flagship household name - VIP, along with one of its other key brands, Carlton. The agency will also partner VIP in their entry into two new categories, apart from handling ATL and retail communications for these VIP brands across international markets.
Welcoming the new agency on board, Praful Gupta, Head – Marketing, VIP Industries, said: “We are delighted to onboard The Rethink Company as our creative agency for Brand VIP. As we continue our efforts to build on the strong equity of Brand VIP and sustain its growth trajectory, we look forward to working with Rethink. Both for providing strategic direction as well as contemporary and creative ideas to ensure Brand VIP continues to maintain its dominant leadership in the luggage market.”
On the appointment, the agency’s Founder and CEO Nirmalya Sen said: “Needless to say, we are super excited. We can’t thank VIP Industries enough for placing their faith in The Rethink Company. The world of consumers, the thinking that drives their decision making and the way they lead their lives have so dramatically changed over the last 5-7 years, that even the most well-established brands need to reevaluate and rethink their strategies and their approach to the consumer. It will be our privilege to partner VIP Industries in this journey. And to co-create strategies and media-neutral ideas anchored in brand purpose.”
Whyness Worldwide had won the VIP acount in 2016 and has been working on the account for close to 4 years.
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