nirmalya-sen
PLAY is a technology company that enables IoT devices in activewear and home automation vertical
The agency will also partner VIP in their entry into two new categories, apart from ATL and retail communications, across international markets
The company has been described as a “a new-model creative company at the cusp of business consulting and brand building that believes momentum is everything”
Arindam Sengupta has been appointed as President – West at Havas Worldwide India. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace ShavonBarua, who left some months back
Havas Worldwide's Gurgaon office will handle integrated communications for the brand
Havas Worldwide India won the Grand Effie for their campaign to mobilise opinion and action against an age-old societal practice of child marriage
e4m Desk Apr 14, 2015 11:09 AM
Havas Worldwide India is also expected to make an announcement on the appointment of their new Chief Creative Officer for India
Almost fifteen people are said to have left the agency in the past two months, including two Creative Directors, the Head of Art and a significant part of the junior team
Prior to Havas Worldwide, he was with Ogilvy India as Creative Director. His next destination is not known
Sen is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific
The brands were assigned to TBWA without a pitch, on the back of the agency’s work on handbags brand Lavie
Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai
Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai
Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA its creative services partner. The agency has been awarded this mandate following a multi-agency pitch and will work on both the Assetz Homes master brand and individual project brands.
‘People will forget what you did, but people will never forget how you made them feel.’ In today’s fragmented media space, brands have to become the media themselves and make their consumer feel special, believes Nirmalya Sen, Managing Director, TBWA\India. He shares how brands can still appeal and be relevant to consumers in the “Attention Economy”, in this special article penned for exchange4media.
Nirmalya Sen Sep 8, 2011 10:47 AM
Creative souls in our ad fraternity spend days and months creating communications for brands for their target consumers. But a campaign becomes all the more challenging when there is no product but a message of patriotism, and the TG is not specific but an entire nation. On this special day, the ad fraternity speak on the I-Day campaigns that touched them the most…
Deepika Bhardwaj Aug 15, 2011 11:34 AM
Inbisco, the Indian arm of Indonesian food giant Mayora Group, has assigned the creative duties of two of its brands Kopiko Coffee Candy and Go Choco to the Chennai office of TBWA\ India following a multi-agency pitch.
Deepika Bhardwaj Aug 2, 2011 8:48 AM
Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...
Deepika Bhardwaj Jun 20, 2011 3:46 PM
