PLAY and Rethink?blur=25

PLAY is a technology company that enables IoT devices in activewear and home automation vertical

e4m Desk Feb 10, 2020 4:59 PM


The agency will also partner VIP in their entry into two new categories, apart from ATL and retail communications, across international markets

e4m Desk Dec 16, 2019 2:04 PM


The company has been described as a “a new-model creative company at the cusp of business consulting and brand building that believes momentum is everything”

e4m Desk Jun 6, 2019 12:18 PM

Havas Worldwide appoints Arindam Sengupta as President- West?blur=25

Arindam Sengupta has been appointed as President – West at Havas Worldwide India. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace ShavonBarua, who left some months back

e4m Desk Mar 29, 2016 2:51 PM

DS Group appoints Havas Worldwide as creative partner for Tansen Pan Masala?blur=25

Havas Worldwide's Gurgaon office will handle integrated communications for the brand

e4m Desk May 19, 2015 3:32 PM

Havas Worldwide India wins Grand Effie at APAC Effies ?blur=25

Havas Worldwide India won the Grand Effie for their campaign to mobilise opinion and action against an age-old societal practice of child marriage

e4m Desk Apr 14, 2015 11:09 AM

Havas Worldwide elevates Nakul Sharma, Tirtha Ghosh as Creative Leads?blur=25

Havas Worldwide India is also expected to make an announcement on the appointment of their new Chief Creative Officer for India

e4m Desk Apr 9, 2015 12:35 PM

TBWA sees numerous exits?blur=25

Almost fifteen people are said to have left the agency in the past two months, including two Creative Directors, the Head of Art and a significant part of the junior team

e4m Desk Mar 13, 2015 9:02 AM

Havas Worldwide's Satbir Singh to replace Chax at FCB ULKA?blur=25

Singh will be donning his new role at FCB ULKA in mid February

e4m Desk Jan 20, 2015 9:44 AM

Havas Worldwide Managing Partner & Chief Creative Officer Satbir Singh steps down from his role?blur=25

Prior to Havas Worldwide, he was with Ogilvy India as Creative Director. His next destination is not known

e4m Desk Jan 19, 2015 8:20 AM

 Havas Worldwide appoints Nirmalya Sen as CEO?blur=25

Sen is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific

e4m Desk Dec 9, 2014 7:21 PM

TBWA India wins Samsonite and American Tourister?blur=25

The brands were assigned to TBWA without a pitch, on the back of the agency’s work on handbags brand Lavie

e4m Desk Apr 24, 2013 8:14 PM

TBWA India wins creative mandate for Peninsula Land?blur=25

Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai

e4m Desk Apr 25, 2012 9:50 AM

TBWA India wins creative mandate for Peninsula Land?blur=25

Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai

e4m Desk Apr 25, 2012 9:50 AM

TBWA assigned creative duties of Assetz Homes, Bangalore?blur=25

Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA its creative services partner. The agency has been awarded this mandate following a multi-agency pitch and will work on both the Assetz Homes master brand and individual project brands.

e4m Desk Oct 11, 2011 8:50 AM

Guest Article: Your brand is the ‘new’ new media - Nirmalya Sen?blur=25

‘People will forget what you did, but people will never forget how you made them feel.’ In today’s fragmented media space, brands have to become the media themselves and make their consumer feel special, believes Nirmalya Sen, Managing Director, TBWA\India. He shares how brands can still appeal and be relevant to consumers in the “Attention Economy”, in this special article penned for exchange4media.

Nirmalya Sen Sep 8, 2011 10:47 AM

The Independence Day ads that touched the creative souls?blur=25

Creative souls in our ad fraternity spend days and months creating communications for brands for their target consumers. But a campaign becomes all the more challenging when there is no product but a message of patriotism, and the TG is not specific but an entire nation. On this special day, the ad fraternity speak on the I-Day campaigns that touched them the most…

Deepika Bhardwaj Aug 15, 2011 11:34 AM

Inbisco choses TBWA as creative partner to spearhead growth?blur=25

Inbisco, the Indian arm of Indonesian food giant Mayora Group, has assigned the creative duties of two of its brands Kopiko Coffee Candy and Go Choco to the Chennai office of TBWA\ India following a multi-agency pitch.

Deepika Bhardwaj Aug 2, 2011 8:48 AM

Decoding the perfect creative pitch?blur=25

Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...

Deepika Bhardwaj Jun 20, 2011 3:46 PM