Valvoline's new campaign highlights its place as a leader in the automotive industry

The campaign also honours the longstanding innovation of the company throughout its rich history

e4m by exchange4media Staff
Updated: Jun 22, 2020 3:22 PM

Valvoline™ today launched its “The Original Motor Oil” brand campaign, publicly proclaiming its status as the petroleum industry’s first U.S. trademarked motor oil brand. 

Dr John Ellis founded Valvoline in 1866 when he discovered the lubricating properties of distilled crude oil, formulating the world’s first petroleum-based lubricant. Valvoline oil was officially trademarked in 1873.  Valvoline has been key part of the global landscape ever since and this role is at the centre of the ‘Original Motor Oil’ campaign. 

“The campaign highlights Valvoline’s place as a pioneer and leader in the automotive industry,” said Jamal Muashsher, Valvoline, Senior Vice President, International. “Since our founding in 1866 and being the first trademarked motor oil brand, we have been keeping the world moving with innovative products and services in more than 140 countries across the globe.” 

The campaign also honours the longstanding innovation of the company throughout its rich history. Touting the world’s first racing, first synthetic blend and first high mileage- motor oils, Valvoline has consistently shown its focus on innovating and reinventing motor oil for the evolving automotive, commercial, and industrial customer needs. 

“Valvoline has been one of the fastest-growing lubricant brands since its launch in India. Valvoline has always built trust with its channel and consumers by providing them pioneering products that best meet their evolving requirements. We will be launching this global campaign in India as a testimony to over 150 years of trust that the brand enjoys world over”, added Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited.

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