Published - Nov 17, 2018 12:50 PM Updated: Nov 17, 2018 12:50 PM
The advertising fraternity woke up to the sad news of the passing of ad man and theatre maven Alyque Padamsee.
Padamsee touched the lives of many advertising professionals during his career, shaping them and sculpting them into the leaders that they are today.
Many of those whose lives Padamsee influenced took to Twitter, sharing their impressions of the legendary man whom they knew as God. Even the Prime Minister of India, Narendra Modi, tweeted his condolences. “Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour,” PM Modi tweeted.
Here’s a look at some other tributes that poured in:
Sad to hear of #AlyquePadamsee’s demise.— Sonal Dabral (@agracadabra) November 17, 2018
He was the face of Indian advertising & a celebrated theatre man the time I was at NID.
As someone who loved both,the only place I wanted to join after I graduated was Lintas.Did just that.
Thank u for the inspiration, Alyque. RIP. ??
Woke up to the saddest news of my guru and mentor #AlyquePadamsee is no more. He hired me and Chax personally in 1992 for #Lintas . This was my last picture with him few months ago. I share my grief with his family. May his Soul rest in peace. pic.twitter.com/C8G6nfX4PV— K V Sridhar (@kvpops) November 17, 2018
Saddened to hear of the passing of advertising doyen #AlyquePadamsee— atul kasbekar (@atulkasbekar) November 17, 2018
When he was head of Lintas he’d given me some of my early breaks in advertising photography
Ever grateful for the break and opportunity
RIP Alyque . Thank you for your pearls of wisdom during my formative years in advertising. Still remember the Voltas pitch when you made me rewrite the slides 4 times.— Anil Nair (@Anilalive) November 17, 2018
La lalalalala la la la. Come alive, #AlyquePadamsee. A new world awaits you.— Lynn de Souza (@lynndesouza) November 17, 2018
RIP Alyque Padamsee.— Lloyd Mathias (@LloydMathias) November 17, 2018
The ad legend who gave us some of the iconic ad images of the 70s and 80s. Surf’s Lalitaji and Liril’s waterfall girl in the green bikini. pic.twitter.com/ZUP1GQbF65
Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.— Boman Irani (@bomanirani) November 17, 2018
He gave me my first break in Theatre, like countless before and after me.
Maverick, Unique, Uncompromising.
There will never be another....#RIP Alyque.
I will always remember him for making India’s first hugely mounted and fabulously enacted musical, Evita. It left us spellbound. A creative genius, fearlessly outspoken. He epitomized “Bombay.” #AlyquePadamsee— Sanjay Jha (@JhaSanjay) November 17, 2018
Shri #AlyquePadamsee's contribution in the field of advertising was immense. He will also be remembered for his acting and love for theatre. My thoughts & prayers are with his family and friends at this difficult time. pic.twitter.com/etAHfO70yA— Ashok Gehlot (@ashokgehlot51) November 17, 2018
“Few men of action have been able to make a graceful exit at the appropriate time. “ #AlyquePadamsee was a larger than life person in every sense of the word. He gave finesse to everything he did. Theatre, ad film world, cinema, fans & friends will miss him & his style.? pic.twitter.com/TosoY7N1h6— Anupam Kher (@AnupamPKher) November 17, 2018
A true citizen is judged by how he/she reacts in tough times. When Bombay/Mumbai was burning in 1992-93, Alyque Padamsee lent his powerful voice to the affected people of a scarred city. Salute.. RIP #AlyquePadamsee— Rajdeep Sardesai (@sardesairajdeep) November 17, 2018
A liberal and vocal mumbaikar and one of most creative adman & theatre personality of our time #AlyquePadamsee is no more.He was a living legend.— Sanjay Nirupam (@sanjaynirupam) November 17, 2018
Mumbai will always miss him for his concern for the city.
God bless his soul.#RIP
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I never worked with #AlyquePadamsee, but was fortunate to work with his protégé, Anand Halve, who Alyque called his *brainiest trainee*.— Ashok Lalla (@ashoklalla) November 17, 2018
Andy, you can now raise a toast with your mentor. pic.twitter.com/zhAnsG6mej
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