alyque-padamsee

Recap: The Week That Was

We bring you a roundup of the top stories making headlines this past week

exchange4media Staff 24-November-2018

Alyque Padamsee: God and Father of Modern Indian Advertising

Padamsee created some of India’s most iconic ads - Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril Girl, the Kamasutra couple, and Hamara Bajaj. 

Venkata Susmita Biswas 19-November-2018

Tributes Pour in for Alyque Padamsee

Ad veteran Padamsee, aged 90, passed away on Saturday

exchange4media Staff 17-November-2018

Ad veteran Alyque Padamsee passes away

He was 90, Padamsee was the man who created some of India's most iconic ads including Liril girl, Surf's Lalitaji and Hamara Bajaj

exchange4media Staff 17-November-2018

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way

KV Sridhar 20-March-2014