This Republic Day, India Raps to ixigo’s “Train Mein Hai Swag”
ixigo pays a tribute to Indian Railways with a celebratory rap video
Published - 26-January-2019
On the occasion of India’s Republic Day, leading travel marketplace, ixigo is paying a unique tribute to Indian Railways. ixigo’s peppy, yet heart touching rap song 'Train Mein Hai Swag' is bound to force viewers to dance to its rhythm. Celebrating the true essence of Indian train travel, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys.
Conceptualized and produced in-house, #TrainMeinSwag will lift audience spirits as it helps them re-live funfilled train memories. An extension of ixigo’s first video, launched last Republic Day - “Train Mein Hai Ghar Wali Baat”, this rap video also captures India’s timeless love for train travel.
Commenting on the video launch ixigo’s CEO and Co-founder, Aloke Bajpai said, “India is the perfect example of contrasts, where life is a mix of tradition and modernity and this is what we wanted the rap video to reflect. Even today, a majority of Indian millennials prefer train travel over other modes of transport. Apart from being pocket-friendly, trains have the power to bring people together in an environment that is ever so homely. We guarantee people will be compelled to get up on their feet and join the celebration with ixigo’s Train Mein Hai Swag.”
ixigo trains app is India’s most used train travel app with over 14 million monthly active users. With over 75 Mn downloads the app helps over 1 million train travellers per day across 200+ Indian towns to book train tickets, check train schedules, get live train running status, get PNR status predictions and to view crowdsourced platform numbers, coach positions and train ratings and reviews for all trains in India.
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