The Social Street AMPs It Up

Partners with Amsterdam-based brand and music consultancy authority to help brands bring to life a sonic identity for themselves that is clutter-breaking, relevant and unique

by exchange4media Staff
Published - Apr 13, 2017 11:30 AM Updated: Apr 13, 2017 11:30 AM
The Social Street AMPs It Up

The Social Street has announced an exclusive partnership with Amp.Amsterdam, the global leader in sound design, identity, and innovation to help brands in India leverage the science of sound in their brand communication.

The brand-new partnership is set to merge the virtual with the real and make experiences which are interactive and hence, contagiously, social. What you hear affects what you see. Maximising the power of sound and sight, the collaboration will work to help brands bring to life a sonic identity for themselves that is clutter-breaking, relevant, unique and engaging, yet consistently true to its brand promise.

With offices in Amsterdam and New York City, plus an army of composers, producers, and creatives from around the globe, Amp.Amsterdam works in all twenty-four time zones simultaneously, and their extended family of publishers, record labels, and festivals makes them a truly global force.

Pratap Bose, Chairman & Co-Founder, The Social Street says, “Our partnership with Amp.Amsterdam was just the one we were looking for as we aim for greater uniqueness in our array of brand offerings and getting deeper into the immersive experiential experience.”

Dagmar Heijmans, Strategy Director and Co-Founder, Amp.Amsterdam adds, “The DNA and the people at The Social Street are a perfect match with the team, vision, and philosophy at Amp.Amsterdam. We are very proud to partner up with India’s most innovative ad agency and open up new ways together to amplify brands in India.”

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