Royal Challengers Bangalore players gift RCB jersey to Pillsbury mascot Doughboy
The event was organised to recognise the top performing distribution channel and retail partners of General Mills who were felicitated with awards by the Royal Challengers Bangalore players
Pillsbury™, one of the most popular brands of General Mills, is the principal sponsor for Royal Challengers Bangalore. They recently organised a meet and greet function with some key players of the team. It was a triumphant event for the brand with key dignitaries from General Mills India and RCB’s players present there.
Sundeep Waghray, Head Retail Sales - General Mills India gave a motivating talk sharing with the audience the whats and hows of their massive success and stupendous outreach leaving the crowd in awe.
The event was organised to recognise the top performing distribution channel and retail partners of General Mills who were felicitated with awards by the Royal Challengers Bangalore players. Esteemed player Virat Kohli along with star players AB de Villiers, Parthiv Patel and Yuzvendra Chahal were present at the event and were seen interacting with the audience of Pillsbury™. These players also gifted a signed jersey to Pillsbury’s very own Doughboy, along with the Cookie Cake pack shot.
On this occasion, Salil Murthy, Managing Director - General Mills India and South East Asia said, “Pillsbury Cookie Cake is an all-family snack that has revolutionised the premium cookie category with its multi-textured, highly indulgent soft baked format. It is loved by kids and adults alike, much like IPL, the biggest entertainment property in India. Our new campaign builds off this insight in a fun way that makes an instant connection with fans all over the country. We are happy with our association with RCB this year."
Earlier this year, Pillsbury™ Cookie Cake had announced their association with the much-loved T20 team, Royal Challengers Bangalore, and initiated an exciting, path-breaking ad campaign that enabled multiple Tier 1 and 2 cities to unanimously cheer for the team they love and a snack they adore.
Adding to this, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore said, “We are so glad to have Pillsbury™ on board with us as our principal sponsor, they have been with us in this journey of ups-and-downs. We saw great team spirit on and off field and hope to continue with this growth and achieve great heights.”
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