PVR Cinemas ties up with GyFTR

With values ranging from Rs 100 to Rs 1000, customers can now redeem e-gift vouchers powered by GyFTR to purchase PVR movie tickets online

e4m by exchange4media Staff
Updated: Apr 17, 2019 10:32 AM

PVR Cinemas has teamed up with GyFTR (Vouchagram), online-to-offline (O2O) peer-to-peer gifting platform, to power its e-gift vouchers. The brand will now feature their e-gift vouchers on the GyFTR platform, which will be available for purchase in the following values: Rs 100, Rs 250, Rs 500, and Rs 1000.

Established in 1997, PVR Cinemas is the largest cinema chain and currently owns 758 screens in 162 locations across 65 Indian cities. This association underlines PVR’s efforts to enhance its customer acquisition and augment its online/offline footprint with the help of GyFTR’s end-to-end e-gifting solutions, the company said in a statement.
PVR customers can use e-gift voucher powered by GyFTR to book PVR movie tickets online and can redeem only one e-gift voucher on one bill. These cannot be used directly at PVR cinema halls.
Commenting on this association, Arvind Prabhakar, Co-Founder – Vouchagram India Pvt. Ltd, said, “There is no dearth of cinema lovers in India, which is why there is massive traction for e-gift vouchers for online movie ticket booking. Our partnership with PVR, one of India’s most popular cinema chains, significantly expands our offerings in this space. We are confident that this association will not only enhance the experience of movie-goers in India but also allow PVR to offers its services to a much wider online audience.”
Gautam Dutta, CEO, PVR Ltd. said, “At PVR Cinemas, we understand that the expectations of the modern day consumer are transforming rapidly. In this day and age, a combined online/offline marketing strategy is crucial to enhance revenue generation and sales, market visibility, and brand recall. This is why; we are thrilled to join hands with GyFTR, a platform that will give PVR Cinemas seamless access to the diverse e-gifting ecosystem, thereby allowing us to accelerate customer acquisition and business growth.”

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