PNB MetLife ropes in PV Sindhu for new campaign #ShedTheWait
Campaign asks people to stop letting future responsibilities become a burden now
Published - Feb 9, 2019 8:52 AM Updated: Feb 9, 2019 8:52 AM
PNB MetLife has launched its new brand campaign #ShedTheWait in association with brand ambassador P V Sindhu, the ace badminton player and Olympic medallist. The campaign urges people to stop letting the responsibilities of tomorrow become a burden today.
The film shows Sindhu requesting people to check their weight on a weighing scale and when the users are appalled to find themselves with an exaggerated weight she explains to them that the weight includes the burden of their responsibilities.
This campaign reasserts PNB MetLife’s brand positioning ‘Milkar Life Aage Badhayein’ which aims at fulfilling customer needs at different stages of life-be it Child Education, Wealth Creation, Savings or Protection.
The same idea will also be inculcated across the Company’s Corporate Social Responsibility initiative - ‘Damini’. Here, Sindhu will empower girls at every stage of their journey in becoming a woman. She also endorses PNB MetLife Junior Badminton Championship to nurture talent at the grassroots level. The event focusses on children in the age group of 7 to 17 years.
Nipun Kaushal, Chief Marketing Officer, PNB MetLife, said, “We are happy to launch our new brand campaign - #ShedTheWait featuring P V Sindhu. Her commitment on and off the court is commendable. From bagging world titles and Olympic medals for the country to advocating a positive change, P V Sindhu has made a difference to the community at large. She represents the spirit of perseverance, discipline, and determination – the qualities which PNB MetLife believes in. Along with driving our commitment to serve the society at large, we felt that P V Sindhu is the perfect personality to bring out the essence of this campaign.”
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