Plan B wins creative mandate for Unibic Cookies

Plan B to handle all brand communication across ATL, BTL and digital

e4m by exchange4media Staff
Updated: Jul 18, 2017 10:59 AM

Bengaluru-based ad agency Plan Badds a new client, Unibic Cookies, to its roster. With consumers becoming more discerning in their snacking habits, Unibic wants to leverage their product superiority by catering to the discerning customers and premium cookie buyers.

Nikhil Sen, Managing Director, Unibic Cookies, adds, “We are happy to associate with Plan B. We believe that with their creative ability to provide integrated solutions across media (ATL, BTL and Digital), they will be able to deliver a unified brand strategy that will help take UNIBIC forward.”

Anirudha Mukhedhar, Founder and CEO of Plan B, says, “We are thrilled to partner with Unibic. When you have a great product, the agency’s job becomes relatively easier. In our presentation, we demonstrated simple ways to relate the product superiority story to customers. We are a bunch of people who believe that the only measure of creativity is the results it is able to deliver; we are obviously excited with the aggressive business goals we have to deliver in partnership with Unibic.”

Plan B says its key focus would be to create 360-degree communication that will drive meaning, differentiation and salience for Unibic.Plan B will handle all brand communication across ATL, BTL and digital and will work closely with Unibic to drive the next wave of growth for the company. 


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