Patanjali boosts ad spends to Rs 130 crore during Q2 FY25

The company's ad and sales promotion expenses in H1 FY25 stood at Rs 185 crore

by e4m Staff
Published: Oct 25, 2024 2:36 PM | 2 min read

Patanjali recently released its financial results for Q2 FY25 where the company upped its advertising and sales promotion to Rs 130 crore, taking the ad and sales promotion expenses in H1 of FY25 to over Rs 185 crore. The company ran various campaigns on Print, Social Media, TV, and radio for specific products.

The total EBITDA stood at Rs 493.86 crore, with a 17.81% increase on a YoY basis. The profit after tax (PAT) stood at Rs 308.97 crore, with a 21.38% growth on a YoY basis.

The Food & FMCG segment achieved sales of Rs 2303.66 crore in Q2 FY25 vis-à-vis Rs 2,487.62 crore in Q2FY24. In H1FY25, Revenue from Operations stood at Rs 15,327.25 crore.

According to the brand, this decline is largely in line with sluggish demand at the industry level.

The staples categories, which include rice, pulses, wheat products, amongst others, recorded sales of Rs 1,032.43 crore as against Rs 945.01 crore in Q1FY25. Cow Ghee, Chyawanprash, Honey, etc., booked revenue of Rs 621.48 crore as opposed to Rs 405.92 cr in Q1FY25.

The biscuits division continued to be a key area of focus, as per the brand, registering a growth of 5.20% on QoQ basis with revenue of Rs 438.73 crore in the quarter under consideration, while the 'Doodh' biscuit brand showed a marginal improvement, with a revenue of Rs 297.93 crore in Q2FY25.

During Q2, the segment achieved sales of Rs 5,939.21 crore as compared to Rs 5,421.45 crore in the same quarter of FY24.

The company has roped in various celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, the nutraceuticals product range, and mustard oil, respectively.