Noise onboards Virat Kohli as brand ambassador

Virat joins the team of Noisemakers - actor Taapsee Pannu and cricketer Rishabh Pant

e4m by exchange4media Staff
Published: Dec 2, 2022 1:07 PM  | 1 min read
Virat Kohli

Noise has roped in Virat Kohli as its new brand ambassador for their smartwatches.

Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”

Commenting on the association, Virat Kohli said, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolizes our shared belief of listening to the noise within.”

Kohli will be involved in a campaign that entails all touchpoints.

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Zigly wants you to choose only the very best for your pets

The new brand campaign #NoCompromise by the pet care company intends to spread a message among pet parents

By exchange4media Staff | Jan 28, 2023 7:00 PM   |   3 min read

zigly

Pets aren't just animals anymore- they're family. Zigly, (Cosmo First Limited) India's first tech-enabled omnichannel pet care brand, announces the launch of a new brand campaign titled #NoCompromise. The campaign intends to spread a message among pet parents to not compromise in delivering quality pet care services to ensure the well-being and happiness of pets.

The much-awaited brand campaign is live from 26th January 2023 for a month across social media, YouTube, Radio, My Gate app, OOH and will also be extended at all their Experience centres. The entire campaign will include 4 films of 15-20 seconds each, scheduled for launch with one film every week. 

Sharing his thoughts on the same, Mr. Pankaj Poddar, Group CEO, Cosmo First said, “We have come to a point in our lives where we no longer want to settle for anything less than the best. We want the best fashion, the best food, and the best services. This change in consumer behaviour has also been observed among pet parents who now prefer to take their pets to brands that offer a variety of options and high-quality products and services. Zigly is proud to be a part of this journey and help raise awareness about the importance of not compromising when it comes to our pets' overall wellbeing. Through our campaign #NoCompromise, we aim to inspire and educate people on quality pet care.”

The consensus among Indians has been to accept things the way they are and to compromise in certain aspects of their lives. However, this mind set is changing, people now want the best for themselves and refuse to settle for less. In the same vein, pet owners should not compromise when it comes to their pet's health, grooming, spa time, or food and products. The campaign, which will include a variety of marketing initiatives, is designed to educate pet owners about the importance of quality pet parenting. 

Sharing his thoughts on the same, Mr. Ambarish Sikarwar, Business Head, Zigly said, “Pet parents always want the best for their furry children, but good quality pet care products and services can be difficult to find. Zigly offers a wide range of services and products that are practical and affordable so that they don't have to make compromises when it comes to their pet's needs. We're continuously expanding our product line to be able to offer even more solutions for pet parents, and all of our products are designed with pets' comfort and practicality in mind. For Zigly, this campaign is a commitment to never compromise on what's best for your pets.” 

Additionally, Zigly will set up no-compromise booths in their stores during the campaign to shower love on furry friends. Being an omni-channel pet care brand, Zigly intends to provide a completely integrated pet care experience.

 

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Tractors 'sing' Vande Mataram in new Mahindra film

The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment

By exchange4media Staff | Jan 28, 2023 8:04 AM   |   2 min read

mahindra

Mahindra & Mahindra's Farm Equipment Sector, part of the Mahindra Group and the world's largest tractor manufacturer by volume, today commemorated India's 74th Republic Day with a digital film called #DeshKiAawaz, recreating the national song Vande Mataram, as a special tribute to the country’s farmers. 

An immersive digital film, #DeshKiAawaz is a recreation of Vande Mataram, with sounds and sights from India’s farming ecosystem. The film captures sounds of Mahindra tractors in various applications through exhaust notes and engine sounds, including that of Mahindra’s popular tractor and farm machinery range. The film also showcases the diversity of farming across India and captures sights that celebrate the daily life of a farmer.

 
On India’s 74th Republic Day, Mahindra will also organise various customer engagement initiatives across dealerships and aim to create a record of the largest gathering of farmers singing India’s national anthem at the same time. 

Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd said, “Farmers are an integral part of our country’s ecosystem, who over the decades, have worked relentlessly to serve our country. Our purpose at Mahindra is to Transform Farming & Enrich Lives and with the #DeshKiAawaz campaign we have created something unique to celebrate India’s 74th Republic Day across Mahindra’s dealerships with our farmers. #DeshKiAawaz is our tribute to the farmers of the nation on this special day.” 

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The NEW Shop ropes in Rajkummar Rao as brand ambassador

The actor will be featured in a series of digital and print campaigns

By exchange4media Staff | Jan 27, 2023 10:34 AM   |   2 min read

The New Shop

The NEW Shop has appointed actor Rajkummar Rao as the brand ambassador. The actor will be featured in a variety of digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers through physical The New Shop stores and in-app services.

Sharing her excitement on the recent development, Aastha Almast, Co-Founder and Head of Business, at The NEW Shop, said, “We are proud to have come a long way since our inception. We are growing rapidly across India through franchise partnerships, but we intend to create 10,000 successful independent stores by 2030. We have so far seen a phenomenal response to our franchise model; thus we want to spread the word even more about this idea. We believe that now is the right time to bring on board a brand ambassador and strengthen our brand-building initiatives.”

Aastha further said, “It is quite admirable how Rajkummar Rao has overcome all obstacles to become a renowned Bollywood star. Despite coming from a humble background, he has made his mark through honesty, hard work, dedication, and persistent efforts. And for this reason, audiences connect with him immensely. We are honored to be associated with a celebrity that personifies the entrepreneurial spirit of taking risks and overcoming obstacles with courage and determination. Due to his business savvy and hard-working demeanor, he is the ideal brand ambassador for our brand and franchise partners. We thank Rajkummar Rao for believing in us and being a part of our growth journey.”

On his association, Rao said, “I am thrilled to be partnering with The NEW Shop, a youthful and energetic brand exhibiting rapid growth. I identify with the co-founders' determination to create a brand, ensuring its sustainability, and profitability; and I believe this comes from their prior entrepreneurial experiences. By encouraging our nation’s workforce to become future entrepreneurs, the brand is on a mission to strengthen the entrepreneurial ecosystem. Simultaneously, it strives to provide consumers with standardized round-the-clock convenience in the truest sense and makes consistent progress toward reaching the zenith. I am excited to be a part of the brand's journey and look forward to contributing to its success in all ways possible.”

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From saluting rivals to celebrating farmers, how brands observed Republic Day 2023

The campaigns this year dialled up creativity and patriotic fervour

By exchange4media Staff | Jan 27, 2023 8:53 AM   |   5 min read

Republic Day

With India celebrating its 74th Republic day on January 26, 2023, brands came out with colourful campaigns showcasing their gratitude towards the nation and evoking the feeling of patriotism amongst the audience. These campaigns have dialled up creativity and patriotic fervour, highlighting social causes and much more. Here are some of the best Republic Day campaigns that caught our eye this year.

#DeshKiAawaz campaign by Mahindra & Mahindra's Farm Equipment Sector

The campaign #DeshKiAawaz recreated the national song of India, Vande Mataram, with sights and sounds from farming. The film captures the sounds of Mahindra tractors in various applications through exhaust notes and engine sounds, including that of Mahindra’s popular tractor and farm machinery range.  

#DilSeSalute by Godrej

The campaign features kids extolling their nation in a heart-felt poem, reminding Indians about the achievements of the country. With this video, the company has invited audiences to share their #DilSeSalute moments and express their gratitude for the development of the country.

Meesho’s tribute to the diversified culture on YouTube Shorts

Since it is quite evident that audiences love to skip ads, and shorter ads might get actually viewed by the audience, Meesho took the YouTube Shorts route to get the emotion right of our diversified and growing audience. The e-commerce platform made a campaign around cultural diversity in the country and how it is an opportunity for business and talent. The campaign is created and conceptualized by Hybrid, and will feature delightful animations by popular artists and illustrators such as Ankur Chaudhry, Khushboo Yadav, Rucha Pagar and Raksha Mehta

#DeshKiJhanki initiative by Tata Tea Premium ft. Vijay Raaz 

Tata Tea Premium launched its latest #DeshKiJhanki initiative celebrating the rich cultural heritage of Indian states through 3D 'Jhankis' or floats that are a special feature of Republic Day celebrations. Using the microsite, the campaign lets users have an immersive parade-viewing experience through an audio-visual experience similar to the actual parade but within the comfort of their own homes. The campaign has been created by Media Monks. Actor Vijay Raaz lends his impactful voice to the campaign, adding gravitas to it.

Link to the microsite: https://www.indiakichai.com/

Air India’s  #HarAasmaan

With the film, Desh Ka Naam #HarAasmaan, the aviation brand speaks about giving wings to the growing nation. Sung by Singer Shaan, the film shows a sweet message of how we are collectively developing as a nation and, everyone is responsible for the same irrespective of age, place, race, etc. 

Orient Electric Limited #OrientLightsUpIndia



In line with Orient Electric Limited's offerings, the company, part of the CK Birla Group, illuminated many landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day. The initiative is a part of its #OrientLightsUpIndiav campaign. The list includes prominent locations like Rail Bhawan, Baroda House and Travancore House in New Delhi, Varanasi Cantt Railway Station, Bareilly Junction railway station, Dobra Chanti bridge in Tehri, Rani Kamalapati Railway Station in Bhopal, Ganga Barrage in Kanpur, and Bharathi Park in Pondicherry.

CashKaro #PickAFlag


Indians have always had a preference for "value for money." To put it to test, ahead of Republic day, team CashKaro & EarnKaro hit the streets of Delhi and find out to what extent can Indians go when it comes to this, but with a patriotic twist. The teams asked shoppers to do a simple thing -- to #PickAFlag on every relatable habit that was written on the signboard held by the team in the most crowded of places.

Nilon's 

Nilon's celebrated India's diversity in culinary choices. The company's 2023 Republic Day ad saluted India's unity by taking viewers through a series of delectable regional delicacies. 

Zomato #RespectAllUniforms


Zomato saluted the heroes of the nation who go about doing their duties diligently wearing a uniform. The film emphasises on the fact that all uniforms -- be that of a pilot or a food delivery agent -- deserve equal respect because they serve the nation in the best way they could. The most heart rendering part of the video was when towards the end, a Zomato delivery agent salutes his rival counterpart. It's implied that it's Swiggy. 

Apart from ad films, brands also marked the day with some social media creatives:

McDonald’s India

Burger King India

Glucon D

Lupin India

Sony Max

View this post on Instagram

A post shared by Sony MAX (@sonymax)

L’Orèal Corporate

Nutralite

View this post on Instagram

A post shared by Nutralite (@nutralite)

AU Bank

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Drools ropes in Janhvi Kapoor as brand ambassador

Launches new digital campaign

By exchange4media Staff | Jan 25, 2023 4:41 PM   |   2 min read

drool

Drools, a pet-food brand, has announced actress Janhvi Kapoor as the face of the brand. The brand aims at addressing the irks of pet parents by making their pooches’ meals not only delicious but also well-balanced delivering all nutritional value.

As Bollywood’s pet parent Janhvi takes to Instagram to raise concerns over her pet Panda’s picky behavior, she shares how he is low on energy and not eating well. “He has been so fussy about his food lately, he’s barely eating! I think I need to change his diet or introduce some new things into his routine!” she adds. She turns to her fans asking for solutions to make Panda’s meal fun and exciting while being equally healthy.

Addressing this issue, Drools invited Janhvi for an interactive session with their acclaimed nutritional expert and CEO, Dr. Shashank, to assess the situation and help her with insights on the most suitable nutrition options for Panda.

Speaking about this association, Shashank Sinha, CEO & Veterinarian, Drools said, “With over 30 years of expertise in the field of animal food and nutrition, Drools has always been at the forefront of contributing to bettering the lives of animals by delivering the best pet food. We take extreme pride in providing healthier living and food habits for pets and addressing the concerns of millions of pet parents. We are delighted to have Janhvi Kapoor onboard the Drools family.  This brand affiliation with Janhvi will further help us educate people about the importance of diet and nutrition.”

Speaking about this collaboration, Janhvi Kapoor said, “I am excited to be associated with Drools, India’s biggest pet food brand. They provide a whole range of products using only 100% real chicken as its No. 1 Ingredient. My pooch Panda totally loved it and is enjoying his meals now.  I am relieved that my pooch has meals that are not only delicious but also well-balanced delivering the right nutritional value.”

 

 

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Tata Tea creates 3D 'jhankis' for Republic Day

The brand takes a hyper-local approach for the #DeshKiJhanki initiative that captures the regional motifs of Indian states

By exchange4media Staff | Jan 26, 2023 11:00 AM   |   4 min read

TATA

This Republic Day, TATA Tea Premium – Desh Ki Chai, the flagship brand of Tata Tea launches its #DeshKiJhanki initiative, celebrating the rich contributions of our states to India@75 via an immersive Republic Day parade. In line with the brand’s hyper-local approach, the latest campaign allows users to enjoy an immersive experience through a 360-degree viewing of 3D Jhankis, and an impactful narrative that brings alive iconic moments and events from the states of India

A specially designed microsite: www.IndiaKiChai.com allows consumers to check out Jhankis (tableaus) of select states, that exhibit some key moments & contributions that brought glory to India. A unique audio-visual experience gives everyone an opportunity to get an immersive experience and enjoy the Republic Day parade from comfort of their homes. 

Knitting together elements of pride, nostalgia, and technology, the brand has also launched an exciting new Film Youtube.com/DeshKiJhanki, that showcases the ‘DeshKiJhanki’ concept in a Pop-up story book format, which is also a curtain raiser for the virtual parade on 26th January. The Film with its unique marching band inspired musical, celebrates the rich accomplishments of our states that have contributed to India @ 75. 

The #DeshKiJhanki initiative captures the below regional motifs of some of the states, highlighted in their visually vibrant jhankis: 

  • Delhi – At the centre of New Delhi stands the India Gate which is a majestic and awe-inspiring sight. The first colour TV telecast in India took place in 1982 in Delhi, which changed how we view the world. Finally, the lifeline of Delhi, the Delhi Metro connecting the entire city with its elaborate network.
  • Haryana – Haryana’s Jhanki represents our rising strength in the world of sports. Haryana is often referred to as India’s medal factory, and the entire country is proud of its athletes.
  • UP – The Jhanki of UP is showcasing Taj Mahal as well as the Ghats of Benares. UP’s culture and history is the pride of entire country.
  • Punjab – Punjab’s Jhanki symbolises the land’s rich farming culture where the seeds of India’s green revolution were sown as well as the iconic Bhakra Nangal Dam
  • Bihar – An amalgamation of Bihar’s pride – the captivating Madhubani pottery, the famous Gol Ghar and the third-longest river bridge in India, Mahatma Gandhi Setu.
  • West Bengal – Representing West Bengal’s illustrious legacy, the Jhanki showcases the magnificent Howrah Bridge, the Dhunuchi dance, and Bengal’s favourite sport, football.
  • Odisha – Odisha’s Jhanki showcases the longest earthen dam in the world, Hirakud Dam, along with its glorious past, represented through the Konark Chakra and the sun temple. It also pays ode to the state’s contribution in the sport of Hockey for India.
  • Maharashtra – The Jhanki of Maharashtra showcases the ubiquitous symbol of 21st century Mumbai – the Bandra Worli Sea Link – considered an infrastructural marvel, along with its iconic Dabbawala and the grand Gateway of India. 

Commenting on the initiative Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said “Tata Tea Premium-Desh ki Chai, is extremely thrilled to launch the Desh Ki Jhanki initiative which highlights celebrated regional motifs of pride from across the country by means of a virtual 3D Republic Day parade. Offering disruptive and immersive consumer experiences has always remained the core of who we are as a brand. We have always engaged with our consumers through such innovative consumer campaigns leveraging the power of digital storytelling & latest technology while remaining relevant to the masses. This is yet another testament of our efforts in celebrating India through its diverse culture, rich traditions & vibrant motifs across the country and showcasing them to audiences in an impactful manner.” 

Azazul Haque, Chief Content Officer India Media Monks speaking on the campaign said, “Republic Day Jhankis, the float from various states is one of the most eagerly awaited events every year. From a child to the most elderly, it’s an experience we have fond memories of. The idea of Tata Tea Premium Desh ki Jhanki Campaign is to give every Indian an immersive experience of seeing an event they have seen since their childhood; in a way they have never experienced before. The 3D Virtual, immersive experience of Jhanki's of various states is not just a campaign, it's a moment of pride that we want to celebrate with every Indian.”

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Initiative retains Jemena media account

 Mediabrands Content Studio appointed as creative agency of record

By exchange4media Staff | Jan 25, 2023 2:51 PM   |   2 min read

Mediabrands

Following a hotly contested pitch, Initiative has retained the media business for energy networks owner, Jemena Limited, extending a 10-year relationship with the brand. The Group’s remit has also been expanded with Mediabrands Content Studio (MBCS) being awarded Jemena’s creative account.  

 

As media agency of record Initiative’s responsibilities include all national and local broadcast media buying, print, outdoor, radio, cinema, digital, search, social and addressable; plus, other media buying such as strategic and communication design responsibilities. MBCS’ remit covers all creative and production services and executions.

 

Melissa Fein, CEO Initiative said she is thrilled to start the year re-signing a valued long-term client and her team is energised to help Jemena increase its customer base as it expands its network across regional and urban centres throughout New South Wales.

 

Fein said: “Jemena walks our talk; they are passionate about their customers, ambitious in their plans to decarbonise their networks and totally committed to a sustainable future, all traits Initiative values deeply.  And our relationship has just got better with MBCS now on board, they’re an incredibly talented team and our cross-agency collaboration will help us continue to elevate the outstanding work we do on Jemena.”

 

Olivia Warren, Managing Director, MBCS said: “Jemena is a fascinating business with so much creative potential. Potential that is greater unlocked by having creative and media harmoniously working together under one roof. It makes collaboration easier, encourages new and gutsy perspectives and ultimately produces world class results for our clients.  We can’t wait to get started.”

 

Sandra Centofanti, Head of Strategy & Marketing at Jemena Networks, said: “Year-on-year Initiative brings fresh, exciting media thinking to the table; they understand our business intimately and deliver consistently strong results.  We’re pleased to expand this relationship and onboard MBCS as our creative partners. Their connected approach to creativity and energy for our business was magnetic and we look forward to creating big things together.”

 

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