New Era collaborates with Rohit Sharma to launch signature caps

Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and in Europe from 30th April 2019.

e4m by exchange4media Staff
Updated: Mar 28, 2019 12:40 PM

New Era, international sports and lifestyle brand, is set to continue its Indian expansion by teaming up with Rohit Sharma, the vice-captain of the Indian cricket team, to unveil an exclusive line of caps designed by Rohit Sharma. A renowned icon and widely considered to be one of the greatest batsmen in India, Rohit Sharma made cricket history by hitting three double centuries in one-day international cricket as well as leading his national team to victory a record 3 times.

The collection will reflect Rohit’s distinct style and unique aesthetic, designed in conjunction with New Era to launch soon across India. Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and in Europe from 30th April 2019. The much-anticipated collection marks Rohit Sharma’s first venture into design and New Era’s growing commitment to expanding within the Indian market.

New Era® was founded in 1920.  Since 1993 they have been the exclusive on field cap of Major League Baseball and the sideline cap of the National Football League. New Era® is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines.  The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.

 “I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India.” said Rohit Sharma

“New Era Cap Co. is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer.” Said Paul Gils, Vice President-EMEA at New Era Cap.

Rajiv Mehta, Founder Director, D: FY said, “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co. in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO and Koovs.”

New Era caps will be retailed exclusively through KAN D: FY sports’ distribution in India. KAN D: FY sports is a sports lifestyle brand that is founded by Prashant Desai in partnership with Ex Puma M.D Rajiv Mehta. D: FY is also exclusive India partner to Brooks Sports Inc, to India. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.

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