Mondelez India introduces Cadbury Dark Milk as addition to its premium chocolate bouquet

The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India

e4m by exchange4media Staff
Updated: Sep 30, 2019 5:15 PM

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Mondelez India has introduced an addition to its bouquet of premium chocolates with Cadbury Dark Milk.

Aishwarya Rai Bachchan is the face for Cadbury Dark Milk in India.

Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said: “Mondelez India sees a major opportunity in developing a new taste experience in the chocolate category and Cadbury Dark Milk gives us the first mover advantage of becoming the category innovator. Our brands play a special role in people’s lives. Increasingly consumers want products that reflect their lifestyle and we have always been at the forefront of creating distinctive products and platforms to address this need. Cadbury Dark Milk is a unique product that offers a heightened delight of a grown-up chocolate. In this binary world of milk and dark chocolate, Cadbury Dark Milk refuses these boundaries that takes the best of both worlds and creates a distinct blend for an evolved, unconventional taste. And there couldn’t have been a better brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as she truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”

Speaking on the association, Aishwarya said, "It is a privilege to be a part of Mondelez India’s new category innovation with Cadbury Dark Milk. Cadbury has always given us a reason to enjoy chocolates the way we like it. Cadbury Dark Milk is a new, premium taste that will surely appeal to chocolate lovers. I like its special packaging and most of all I love the taste, it’s richer, darker, creamier. It has been great fun working on this campaign and I am very excited to share this experience with you and see it come to life.”

The launch of Cadbury Dark Milk will be supported by a 360-degree communication campaign. It will include a new TVC, innovative outdoor and digital campaigns and in-store visibility.

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