Medimix relaunches 8 variants of its ‘SkinFit’ face wash collection

The face wash range aims to modernise alternative healing and solve the current generation’s dilemma of choosing between quick results and natural remedies.

e4m by exchange4media Staff
Updated: Oct 23, 2019 11:03 AM
Medimix

Medimix, a popular ayurvedic soap brand that turned 50 this year, has relaunched 8 variants of its “SkinFit” ayurvedic face wash range. With this new face wash range, Medimix looks at leading by example, on how Ayurveda can revolutionize the current skincare industry.

“The world is going back to age-old remedies when it comes to skin and healthcare. People have tried and witnessed the harmful effects of chemical-laden products. No wonder, the current generation is turning biophilic and consciously picking up herbal and ayurvedic solutions. With our latest products, we bring nature's best-kept secrets and our time-tested learning together to cater to the changing preferences of modern consumers,” said Pradeep Cholayil, CMD, Cholayil Private Limited.

The brand believes in keeping itself updated with the changing needs of its customers and has come up with a slew of new products along with the classic Medimix soap. 

Busting the myth that Ayurveda is a slow remedy, especially amongst the youth, Medimix seeks to reposition itself in its 50th year with the tagline “Get SkinFit with fast-acting Ayurveda”. To establish a connection with the millennials, the brand has roped in national award winner Parineeti Chopra as its brand ambassador.

Shifting its focus from a cure for skin problems to providing everyday solutions for healthy skin, Medimix relaunches the SkinFit collection of paraben-free, vegan and cruelty-free face wash that promises to keep skin healthy, clear and glowing. The entire range is curated to protect skin that battles with environmental toxins all day long and provides deep, gentle, natural care. 

Each variant has been curated to represent a unique blend of natural herbs such as aloe vera and lemon, saffron and milk cream, turmeric and argan oil, honey and besan, sugarcane and ginger and many more. The eight variants combine to form an effective range which is suitable for all skin types to help users achieve their desired skin state.

Over the span of five decades, Medimix has successfully retained the trust of its customers and is, therefore, expanding its range and bringing natural skincare to more people across the world. The domestic portfolio of the brand currently offers 4 variants of soap and 8 variants of face wash. The brand is all geared up to launch new product categories in the coming months.

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