Lloyd ropes in Bollywood couple Ranveer Singh & Deepika Padukone as Brand Ambassadors
This is the first time these two celebrities - now a couple - are coming together to endorse a brand
With an aim to connect with today’s millennials and continual focus on innovation and superior technology, Lloyd, a part of Havells India Limited has roped in Ranveer Singh and Deepika Padukone as Brand Ambassadors. As part of the association, both Ranveer and Deepika would endorse Lloyd range of consumer durables.
Ranveer and Deepika are seen as a couple who represent the ideology of today’s youth and have strong individual imprints on young consumers, aka millennials. Their association is apt for the company as their personality resonates with brand Lloyd as both are trendsetters and have right ethos and vision.
Also, the introduction of new brand ambassadors signifies complete transition of the “Lloyd” brand into Havells family.
Shashi Arora, CEO, Lloyd said, “Both Ranveer and Deepika are an inspiration to Indian millennials and portray a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer and Deepika to the Lloyd’s family.”
Ranveer and Deepika have a following of close to 90 million fans on social media — a tempting platform for any company for its brands. This is the first time these two celebrities – now a couple - are coming together to endorse the same brand.
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