KFC parent, Sapphire Foods India, ad spends up 18% in FY25
As per the company, the jump was due to increased contributions to YUM and higher marketing spends on Pizza Hut
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Published: Jul 16, 2025 1:43 PM | 1 min read
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Sapphire Foods India, the operator of KFC, Pizza Hut, and Taco Bell outlets across India and Sri Lanka, has ramped up its advertising and marketing investments to over Rs 136.7 crore in FY2024–25, an increase of 18.34 per cent compared to Rs 115.5 crore in the previous financial year.
As per the company, the jump was primarily due to increased contributions to YUM for marketing activities on account of increased revenue from news stores and higher marketing spent on Pizza Hut.
According to its annual report, a significant chunk of the increased marketing outlay was directed toward Pizza Hut, where the company doubled its spend on TV, OTT, digital, and outdoor platforms.
“We intentionally exceeded our contractual ad obligations to rebuild the Pizza Hut brand. This is a long-term bet,” said Sanjay Purohit, Group CEO, adding that the brand's relevance and customer experience metrics have begun to show improvement.
Sapphire’s revenue from operations has increased to Rs 2881.8 crore in FY25 from Rs 2594.2 crore the previous year. However, EBITDA growth has slowed to just 4% with adjusted EBITDA declining at 4%.
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