Vijay Deverakonda eats his KFC chicken in hot air balloon

The video is part of KFC’s ‘Taste The Epic’ campaign

by e4m Staff
Published: Nov 18, 2024 2:37 PM | 2 min read

KFC has executed a ‘Taste The Epic’ campaign with actor Vijay Deverakonda. The VD 12 actor was recently seen having a taste of his favorite crispy chicken at India’s most EPIC KFC. Vijay who has been working with an international action director for his upcoming film, shared a series of posts on Instagram from his latest EPIC food adventure.

“In the posts, Vijay was seen hanging out of a hot air balloon flying several feet above land, experiencing INDIA’s MOST EPIC KFC IN THE SKY. Vijay was seen enjoying his favourites from the KFC menu including the iconic Hot & Crispy Chicken bucket, and Classic American Zinger,” sated a press release.

Vijay Deverakonda said, “For me, good isn’t good enough. I live for the thrill of the extraordinary, the EPIC. Whether it's my work, my hobbies, or even the experiences I chase, I’m always searching for the greatest. When it comes to taste, KFC has always been EPIC. Right from the Hot & Crispy Chicken to Chicken Popcorn, Zinger Burgers and more, I’m a fan of their entire range of finger lickin’ good food. And today I got to enjoy this taste at India’s most EPIC KFC - in the sky in a hot air balloon! Quite literally an out of the world moment!"

Catch a glimpse of Vijay’s EPIC adventure here.

The video garnered over 2M+ views, 152K likes and around 700 comments within 12 hours of going live.

KFC’s new TASTE THE EPIC campaign celebrates the unmatched, unbeatable, and EPIC taste of KFC’s iconic range of bestselling menu items. As part of the Taste the epic campaign, a film was released across TV and digital platforms along with a robust 360- degree plan. You can watch the film here.