Jack in the Box Worldwide partners with Dermafique on its digital journey

The mandate comprises services like brand strategy, social media, search, listening and creative duties

e4m by exchange4media Staff
Published: Apr 8, 2019 12:05 PM  | 1 min read

The 120 Media Collective's Jack in the Box Worldwide will be managing the digital communication duties for the brand Dermafique from ITC.

The mandate comprises all services, including brand strategy, social media, search, listening and creative duties.

Jack in the Box Worldwide with its extensive digital capabilities coupled with its effectiveness in creating content for business impact is geared up to the challenge of building the Dermafique brand completely through the digital ecosystem.

Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said, “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What's especially exciting is that Dermafique is a digital first brand and we look forward to creating content that consistently delivers business impact for them.”

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