As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

exchange4media Staff 28-May-2019

The ad film ‘Shudh-Hawa.co’ focuses on the fact that the right online identity is important for any business

exchange4media Staff 21-April-2019

The mandate comprises services like brand strategy, social media, search, listening and creative duties

exchange4media Staff 08-April-2019

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

exchange4media Staff 11-March-2019

True Roots is Marico's latest offering in the personal care space and the agency will be responsible for building the brand's presence across multiple digital platforms

exchange4media Staff 05-March-2019

ChillOut: Founder & Chief Executive Officer of The 120 Media Collective, Saluja, confesses to be a grammar Nazi

exchange4media Staff 23-February-2019

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen 05-January-2019

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri 06-August-2018

Kaizad Pardiwalla is now President & Chief Operating Officer, Rishi Sen has been promoted to Chief of Staff, Praveen Nair has been promoted from Associate Creative Director to Creative Director

exchange4media Staff 29-May-2018

The mandate encapsulates digital communication and digital media creative duties.

exchange4media Staff 21-May-2018

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

exchange4media Staff 10-January-2017

She will be part of the senior management team at The 120 Media Collective

exchange4media Staff 15-December-2016

The commercial, directed by Karan Boolani, features celebrity designer Manish Malhotra

exchange4media Staff 04-November-2016

The new brand will be a JV between the two and will target audiences seeking financial advice and insights.

exchange4media Staff 10-February-2016

The 120 Media Collective’s brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients. Sniper has already executed the first project in the partnership

exchange4media Staff 14-August-2015

He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly

exchange4media Staff 25-July-2015

Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, goes beyond the seminar halls and finds a different world altogether

Roopak Saluja 27-June-2015

With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective

Saloni Surti 28-June-2013

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair 14-May-2013