It’s curtains down for the good, old Fiat
FCA India Automobiles Private Ltd to discontinue the brand in India over cost concerns
FCA India Automobiles Private Limited has decided to wrap up the Fiat brand in India, as per media reports.
It has also asked its dealers to sell of cars without the Anti-lock braking system (ABS) before April 1, the deadline for all cars to have the system in place.
In order to bring new life into the Fiat brand, FCA will have to go to the extent of replacing Fiat’s line-up with a new model range and engine family. All this would need the company to spend a minimum of over Rs 4,000 crore, which in the current scenario seems impossible due to Fiat’s already weak stand in the Indian market.
The company has been for some time now seriously investing in Jeep.
The Linea and Grand Punto makes are also reportedly not fit for an upgrading after October this year as it will soon be compulsory for cars to be compliant to a crash test. These are also unlikely to meet the stringent safety and emission norms.
As per reports, there was little investment done to upgrade these makes.
These factors have led to the end of the Fiat story, which has ruled Indian households for generations now.
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