Intel takes on new identity

Blue remains the foundational color of the Intel brand. In addition to the classic Intel blue, new variants will be introduced

e4m by exchange4media Staff
Updated: Sep 17, 2020 6:24 PM
intel

Intel has come up with a new brand identity.

The move signifies their leap into the future with a transformed Intel brand that reflects its essential role in creating technology that moves the world forward, the company said. The new Intel brand also reflects the company’s commitment to accelerating progress against the world’s most critical challenges.

Intel has reimagined their badges as simple expressions that give their products individual identity while connecting them under the One Intel family.
Blue remains the foundational color of the Intel brand. In addition to the classic Intel blue, new variants will be introduced with an extended color palette to add more depth and modernize the company’s visual identity
The company’s musical sound signature or “bong” will retain those iconic five notes recognized around the world, but a modernized version will roll out later this year

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