Idea launches Idea Sakhi, a safety service for women consumers

Accessible on smartphones and basic feature phones, Idea Sakhi offers three features - Emergency Alerts, Emergency Balance and Private Number Recharge

e4m by exchange4media Staff
Updated: Mar 8, 2019 8:00 PM

Brand Idea has designed a unique mobile based solution, Idea Sakhi. It is a free service available to all women customers using either prepaid or postpaid services of Idea across the country.

Accessible on both smartphones and basic feature phones, Idea Sakhi offers three extremely useful features - Emergency Alerts, Emergency Balance, and Private Number Recharge.

Launched during the International Women’s Week, this service has already been made available to women customers of Idea across Andhra Pradesh and Telangana, Assam & North East, Tamil Nadu, Chennai, Kerala, Gujarat, J&K, Maharashtra and Goa, MP and Chhattisgarh, Delhi, Bihar and Jharkhand, Kolkata and rest of WB, Punjab and Odisha.

It will be extended to all 22 circles within this month. Launching the Idea Sakhi service, Avneesh Khosla, Operations Director - Marketing, Vodafone Idea Ltd.

“Technology can help overcome barriers and solve problems in the life of the consumer. With almost half of our population being women, and 59% of them using a mobile phone, we are in a unique position to extend the benefits of technology for their safety and security. With Idea Sakhi, we are taking forward our long-term commitment of driving inclusion and deploying technology to serve a social purpose.”

Idea Sakhi works on all smartphones and feature phones, and even if the customer does not have any voice or data balance - thus ensuring that the service can be easily accessible to women whenever they need to use it.

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