Hyundai encourages road safety with #BeTheBetterGuy campaign featuring Shah Rukh Khan

The campaign urges people to #BeTheBetterGuy on the road for their own safety and for the safety of others

e4m by exchange4media Staff
Updated: Nov 2, 2018 4:28 PM

Hyundai Motor India Ltd. (HMIL), has released the road safety film aimed towards Safe Driving Practices bringing a positive behavioural change in drivers for their safety and that of others.

This film marks the phase III of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and highlights the need for good practices such as:

1. Usage of seat belt

2. Don’t drink & drive

3. Respect for pedestrians

4. Don’t over speed

5. Don’t use mobile phones while driving

6. Follow traffic signals

7. Discouraging underage driving

Commenting on the release of the film, Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “As a socially responsible Brand, Hyundai make the lives of its customers safer and happier. Hyundai is committed towards the safety of both driver and pedestrian. Our Safe Move – Road Safety Campaign encourages people to be responsible on the roads for their own and others safety. We are proud that Safe Move has already become a mass movement and has significantly impacted peoples’ outlook towards road safety.”

‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move' – road safety campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change among masses.

The #BeTheBetterGuy- Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent road accidents. The film also features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan persuading safe driving practices.

Phase I and II of road safety campaign #BeTheBetterGuy were a huge success with over 3.84 million views in 2016 and over 17 million in 2017. The campaign also won several accolades by the eminent Indian media.

Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting on ground activations at 100 schools across 11 cities and 14 malls across 7 cities to enhance awareness and understanding of Road Safety Rules, thereby helping to create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.

The theme and message of Phase -III of the #BeTheBetterGuy campaign is that even though everyone is aware of traffic rules, not everyone follows them. #BeTheBetterGuy on the road for yourself and for others safety.

Speaking about the campaign, Hyundai Corporate Brand Ambassador Shah Rukh Khan said, “Roads will be safe only if each one of us becomes the Better Guy. ‘Be The Better Guy’ for your safety and for the safety of others on the Road”.

Campaign video:

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