Godrej L’Affaire to bring opinion leaders, influencers and consumers under one roof
The fourth season of Godrej L’Affaire, presented by MX Player, will be held in Mumbai on February 22
The fourth season of Godrej Group’s Godrej L’Affaire, presented by MX Player, will be held in Mumbai on February 22.
The theme of the event is ‘New Beginnings: Going Back to Roots’ and it will showcase future lifestyle experiences. The brands participating in the event include Tonino Lamborghini Fragrances, Harley Davidson, Tata Nexon EV, Guess Watches, Godrej aer, BBLUNT, Godrej Interio, Esprit, Godrej Security Solutions, and Myntra.
Sunday Mid-Day, Living Foodz, IWMbuzz.com and Radio One 94.3 have been roped in media partners for the event.
Media reports have quoted Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, as saying: “After three consecutive successful seasons, we are proud to announce the fourth season of Godrej L’Affaire. We have curated an exciting line-up of brand integrations that will bring out the essence of the participating brands in an experiential manner. With over 40 participating brands, Godrej L’Affaire is all set to be bigger, brighter and will bring together key opinion leaders, influencers and consumers together to celebrate nuances of lifestyle.”
Godrej L’Affaire will also see the unveiling of the Godrej Food Trends Report – 2020, which has been curated by Rushina Munshaw-Ghildiyal.
The event will have actor Bhumi Pednekar engage in a live cooking session with Chef Varun Inamdar.
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