Former Asianet News CEO Amit Gupta starts own venture upUgo

upUgo is a platform that imparts comprehensive sports training to children and young adults

e4m by exchange4media Staff
Updated: Aug 2, 2019 1:14 PM  | 2 min read



Amit Gupta, former CEO Asianet News Media & Entertainment Ltd., has started his own venture upUgo. It is a platform that imparts comprehensive sport training to children and young adults.

UpUgo’s scientific regime has children performing age-appropriate skills to maximize their athletic potential.

When asked why he thought of starting this venture, Gupta told exchange4media, “A very alarming rate of Indian children are getting obese and have extremely high exposure to digital products and associated risks.”

He added, “India as a country produces only, you know, one medal for 617 million people, whereas some of the other competing nations like China, and all produce one medal for every 20 million people. This is what compelled me to think about sports and fitness as an area to get into for children and young athletes. I define children and young athletes, children who are in the age bracket of 4 to 15 years of age."

Gupta said there is enough available for adults, but for children, there is a paucity of options which are available. “There are academies but only a very select percentage of people and a small percentage of people go to those academies. A majority of the children will never get exposure to any sport unless and until they say that they want to play and otherwise they'll be in their houses or here and there,” he added.  “Even in the education institutions, the focus on physical education is very limited as compared to many other developing countries, including Southeast Asian countries where almost about two and a half hours of a child’s day gets spent in the field, exploring that what could be the possibilities for her or him.”

Gupta explained that he wants to create an ecosystem whereby sports and sports-related fitness becomes accessible, affordable and available to the classes and the masses.

In his previous stints Gupta has also associated with Jupiter Capital Ventures and Ernst & Young.




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