Fabindia appoints Zeno Group India as digital partner
As the agency of record, Zeno will lead Fabindia’s brand strategy, content development, and oversee management and execution of digital media
Zeno Group India, a global integrated communications agency, has been appointed as the digital partner for Fabindia.
Zeno won the account following a multi-agency pitch and will manage this account from its Delhi office. As the agency of record, Zeno will lead their brand strategy, content development, and oversee management and execution of digital media.
“Fabindia’s Home & Lifestyle business has consistently endeavoured to market products with intrinsic worth which while at one level are inspired by India’s rich cultural traditions and yet at another beautifully compliment contemporary lifestyles of the modern and discerning consumer,” said Fabindia Marketing Head Karen Kumar.
“The stories behind each and every product are inspiring and we are very happy to bring on-board Zeno as our digital partner and who we hope will help us to make our stories come alive beautifully,” Kumar said.
Chief Client Officer of Zeno Group Asia Papri Dev said, “Fabindia is in a rapidly transforming category with influx of international brands and emerging local players in this space. We’re excited about the journey ahead, to carve a distinctive brand identity for Fabindia’s Home and Lifestyle business along with their Interior Design services – focusing heavily on integrated storytelling across digital platforms.”
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