papri-dev
Fabindia?blur=25

As the agency of record, Zeno will lead Fabindia’s brand strategy, content development, and oversee management and execution of digital media

exchange4media Staff Oct 30, 2019 3:41 PM

Zeno Group appoints Ranjeev Vij as Head- Digital Innovation and Strategy, India?blur=25

Vij will be in-charge of growing the existing digital capabilities across owned, earned and paid media with transformational strategy and innovation at the heart of it. He will also be responsible for building the agency's partnership portfolio across marketing technology companies and leading publishers

exchange4media Staff Sep 16, 2016 5:08 PM

ZENO Group India makes three key appointments to strengthen leadership team?blur=25

Rasika Bamba has been appointed National Digital Marketing Leader, and Neha Singhvi has been named Market Leader North and Deepika Sandhu is the Market Leader West. They will all report to Managing Director, Papri Dev

exchange4media Staff Jul 23, 2015 11:26 AM

Bullish consumer sentiment, heightened competition & stable economy boost ad spends??blur=25

Riding on the improved sentiment in the country around stability and growth, GroupM has revised its estimates of the annual AdEx report This Year, Next Year 2014 from 11.6% to 12.5%. exchange4media takes you through the fineprint

Ankur Singh Aug 19, 2014 8:36 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media

Ankur Singh Jul 29, 2014 9:54 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '

Ankur Singh Jul 29, 2014 2:04 AM

Tear-jerking ads: How much emotion is too much emotion??blur=25

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

Ankur Singh Jul 28, 2014 8:05 AM