eBikeGO ropes in Harbhajan Singh as brand ambassador

The EV start-up looks to capture 10% of electric two-wheeler market share by 2022

e4m by exchange4media Staff
Updated: Aug 11, 2020 2:42 PM

AI and IoT powered electric mobility start-up eBikeGO has roped in Indian cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to build  mass appeal, positive voice and widespread adoption for electric mobility thereby looking to capture 10% of electric two wheeler market share by 2022. With existing operations spanning  Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad , Harbhajan’s onboarding will help the company create a more ambitious presence and focus on expansion to newer markets like Chennai and  Pune.

Creating a larger geographical footprint, the company will tap into customer segments, and look at generating more business use cases where a need for e-mobility is most felt.

Industry reports predict an unprecedented global demand for sustainable mobility.

Talking about his new role as the brand ambassador of eBikeGO, Indian cricketer and youth icon  Harbhajan said: “eBikeGO is a new-age mobility companion, and its efforts in the area of clean and green commute are commendable. I look at this association as a great opportunity and as my own way of contributing towards sustainable mobility and a cleaner environment in our country. Months of lockdown in India has led to drastic drop in the levels of pollution. For the first time in 30 years people from Jalandhar could see the Himalayas, and my dream is that this be our future too.”

T Irfan Khan, Founder and CEO eBikeGO said: “Harbhajan is a youth icon yet his appeal cuts across age groups. We are excited to collaborate with him as his persona fits well with the brand.  Not many know  that the cricketer is a bike enthusiast and loves to travel too. He also shares his roots and culture with the company that was also born out of Punjab. His concern about the environment, go-getter attitude and a unique ability to deliver all-round performance resonates deeply with our brand .  We are in the middle of scaling-up our operations and looking to capture 10% of the electric two-wheeler market by 2022. We are continuously evaluating various business models for both our B2B and B2C customer segments. At such a critical juncture, we believe our association with Harbhajan will play a big role in helping achieve the goal of taking e-mobility to masses.”

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