Digi Osmosis executes influencer-led campaigns during lockdown

Digi Osmosis has worked with over 2500 influencers on 200+ campaigns in the last 3 years

e4m by exchange4media Staff
Published: Sep 4, 2020 3:31 PM  | 3 min read

Digi Osmosis is one of the leading Influencer and Video first agencies of India that aims to provide marketing solutions that stand out. Powered by a team of digital enthusiasts with expertise in planning and executing influencer-led campaigns, Digi Osmosis has worked with over 2500 influencers on 200+ campaigns in the last 3 years. By delivering the right communication, they have enhanced the marketing efforts of major brands.

While the lockdown confined us to our homes, Team Digi’s creativity roamed free. Here's a glimpse into some path-breaking campaigns they worked upon to break the monotony of our locked-down lives.

Paatal Lok-Team Digi went all out for this crime thriller series and collaborated with influencers across platforms to make Paatal Lok one of the most talked-about shows of all times. Unique content creators gave an exclusive sneak peek into the trailer of the show. Influencers using Paatal Lok AR filters on Instagram spread like wildfire with everyone trying them out, raising the curiosity around the show.

Gulabo Sitabo - Being the first Bollywood film to skip theatres for a digital release as cinemas remain shut, Gulabo Sitabo needed a new approach to create the right buzz around the priceless Jodi of Amitabh Bachchan and Ayushmann Khurrana. The key highlight of the campaign was the fun tongue twister challenge that set the tongues rolling across Instagram - from B Town to biggest influencers and their followers.

Flipkart Big Savings Day - Flipkart's exclusive Big Saving Day is every person's dream with deals like never before but the lockdown's been rough on our pockets and building the same hype was not an easy challenge. Digi Osmosis delivered 90 influencer videos showcasing the exclusive deals on the e-commerce giant - Flipkart within a time span of just 14 days to send out the brand message.

Simple Soulful App X Max Bupa- Simple Soulful App by Shilpa Shetty, an actor who has leveraged social media to spread the message of fitness, collaborated with Max Bupa- a health insurance brand for #InsureCare campaign to bring fitness right to our homes during the lockdown. A 7-day fitness challenge was created, where each day one fitness task such as an exercise, yoga asana or mediation was pushed, encouraging the users to work out and inculcate positive thinking which was the need of the hour.

Amazon Prime Day - For the annual celebration of Amazon Prime Video, Digi Osmosis made sure to deliver joy through the #DiscoverJoy campaign by collaborating with different influencers from various genres to create content in their original style, showcasing the vast content library on Amazon Prime Video and using unique content pieces to create the right buzz.

ZEE5 Kids -These times have been tough for all, more so for the kids who are now confined to their homes with limited sources of recreation. Team Digi Osmosis collaborated with celebrities and influencers to participate in the #BachfunChallenge to cherish this time off with their kids through some fun indoor activities.

Breathe: Into The Shadows - Being Abhishek Bachchan’s OTT debut, the expectations for this one were high. To build and maintain the intrigue around the show, Digi Osmosis collaborated with unique content creators to endorse the most talked-about points of the show like the mystery of C-16 while also highlighting the binge-watching of shows that has become the most favourite pastime for all during the lockdown. Influencers were also used to amplify a unique story-led investigation game that took the users on a thrilling ride and acted as a refreshing source of entertainment.

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